Going the Extra Mile Wednesday 20 th February 2008 Larry Bush Marketing Director, Traidcraft

Traidcrafts mission We fight poverty through trade, practising and promoting approaches to trade that help poor people in developing countries transform their lives.

Products are vehicles for social change… Anita Roddick Trade is better than Aid Fighting poverty through trade

One of the UKs leading fair trade organisations Trading company and charity Turnover of nearly £20Million Trading with small-scale producers in developing world since 1979 Broad customer and supporter base Product range across food, fashion and crafts Policy unit – advocacy and campaigning

We pioneer new areas of Fair Trade Trading for a Fairer World since 1979 Coffee, Tea and Sugar Co-founders of Café-Direct in 1991 Co-founders of Fairtrade Foundation in 1992 Launch of Geobar – pioneer composite product in 1999 First Fairtrade Wine with the Co-op in 2001 First Fairtrade Fruit Juice with Gerber Juices in 2002 First Fairtrade cotton with Agrocel in 2006

Cocoa Kuapa Kokoo Ghana Raisins South Africa Honey Chile Sugar Malawi Apricots Pakistan Geobar – a pioneering Fairtrade product

ApricotChocolate Cranberry Blueberry Geobar - a hit with consumers

Geobar - success through partnerships: Traidcraft supporters Manufacturing licence partners Retail customers Producer partners

Kasinthula Sugar Cane Growers Association, Malawi

Vine Fruit Growers South Africa EKSTEENSKUIL AGRICULTURAL COOPERATIVE

Beekeepers Chile

Future Opportunities in Fairtrade: Partnership Pioneering

Handcrafted paper Traditional skills Bangladesh Philippines Community projects Education Empowerment Hand Made Paper Cards – Marks and Spencer

Recycled tissue range Proceeds to producer support fund Capacity building Helping new producers benefit from Fairtrade Producer Support from Recycled Tissue Range – SCA

Going the Extra Mile