PUBLIC RELATIONS 2015-2016 PLAN OF ACTION Chairman: Lyn Felice Committee Members: Pat Devine & Patti Trippe The and the Lime Coconut

PUBLIC RELATIONS 2015-2016 PLAN OF ACTION THE AMERICAN LEGION FAMILY FROM THE SERVICE OF ONE COMES THE SUPPORT OF MANY

PROMOTING THE AUXILIARY AND THE AMERICAN LEGION FAMILY RAISE AWARENESS TO BUILD BRAND LOYALTY!!

PROMOTING A POSITIVE IMAGE EDUCATE YOUR COMMUNITY “WHO” THE AUXILIARY IS “WHAT” WE DO IN OUR COMMUNITIES “WHY” WE MATTER

DISTRIBUTE ALA BROCHURES VOLUNTEER AND PARTICIPATE HOW DO WE DO THAT? DISTRIBUTE ALA BROCHURES VOLUNTEER AND PARTICIPATE

HOW DO WE DO THAT? GIVE AN AUXILIARY MAGAZINE GIFT SUBSCRIPTION ORDER A “STEP IT UP, ALA” PUBLIC SERVICE ANNOUNCEMENT DVD

HOW DO WE DO THAT? WEAR THE OFFICIALLY APPROVED EMBLEM PROUDLY HONORING THEIR SERVICE BUTTON

BUILDING BRAND LOYALTY UTILIZE AND PROMOTE

REPORTING MID-YEAR UNIT TO DISTRICT NOVEMBER 15, 2015 DISTRICT TO DEPARTMENT DECEMBER 1, 2015 YEAR-END APRIL 15, 2016 MAY 1, 2016

MARIE WEISBROD TROPHY TELEVISION PRESS BOOK MAUDE HOLLOWELL TROPHY DEPARTMENT AWARDS MARIE WEISBROD TROPHY TELEVISION PRESS BOOK MAUDE HOLLOWELL TROPHY

“SHOUT IT FROM THE TREETOPS” PLAQUE ACCUMULATE YOUR POINTS CHAIRMAN’S AWARD “SHOUT IT FROM THE TREETOPS” PLAQUE ACCUMULATE YOUR POINTS

LISTED IN THE PLAN OF ACTION NATIONAL AWARDS LISTED IN THE PLAN OF ACTION MUST INCLUDE THE NATIONAL AWARD COVER SHEET

RESOURCES Public Relations & Auxiliary Branding Guide www.ALAForVeterans.org www.alafl.org www.legion.org Media contacts in local areas http://capwiz.com/legion/dhq/media

REMEMBER……….. FROM THE SERVICE OF ONE COMES THE SUPPORT OF MANY KEEPING THE PROMISE TO SERVE OUR VETERANS

ANY QUESTIONS?????