ServiceNow Story Icons

Icon Library Use the following set of icons to illustrate visual concepts and diagrams. Take note of the icon labels and only use icons for designated concepts, and use Find on the Home ribbon to search for a particular icon concept. Choose the color that is most appropriate for your slides. To change a specific icon to another color, select it then go to the Drawing Tools ribbon, Format tab and select a new “Shape Fill” color. Do not add a Shape Outline. Icons are Drawing Objects which means they can be scaled to any size. Hold down Shift, then select and drag from any corner to keep the same proportions.

Cloud Conversation Icons - Color SECURITY CUSTOMER SERVICE IT HR BUSINESS APPS *Cloud Conversation Colors (other than Security Green) are not in the theme Color Palette. Please use the swatches above if you’d like to add as a custom fill: Go to Shape Fill/More Fill Colors. Use the eyedropper in the lower left corner on a swatch above to add color to Recent Colors.

ServiceNow Story Icons - Grey Faster to Market More Transparency New Experience Unproductive Employees High Operating Cost Slow Resolution time Request Service Self-Service Machine Notifications Real-Time Source of Truth Prioritize & Assign Collaborate Automated Action/ Switch Solve Issues Energized Employees Game Changing Economics Higher Service Levels Single Database Workflow Service Catalog Service Portal Subscriptions & Notifications Contextual Collaboration Predictive Analytics Knowledge Base Developer Tools Multi-Instance Secure & Complaint Scalable

Nine Customer Conversations – Color Modernize IT Service Management Eliminate Service Outages Manage Cloud Sprawl Resolve Customer Issues at Lightspeed Consumerize the Employee Service Experience Resolve Real Security Threats Fast Take Control of Your Apps, Projects, and Financials Optimize Performance with Real-Time Analytics Build Business Apps at Lightspeed

Nine Customer Conversations - Grey Modernize IT Service Management Eliminate Service Outages Manage Cloud Sprawl Resolve Customer Issues at Lightspeed Consumerize the Employee Service Experience Resolve Real Security Threats Fast Take Control of Your Apps, Projects, and Financials Optimize Performance with Real-Time Analytics Build Business Apps at Lightspeed

Security: Resolve Real Security Threats Fast ! Integrate Your Security Products Automatically Prioritize Security Utilize Threat Intelligence Determine Response Action Remediate Threats Fast Review Post Incident Reports

Business Apps: Build Business Applications at Lightspeed Imagine The Right App For Your Business Design Workflows To Automate Processes Build Your App Without Writing Code Connect Apps, Data, And People Tap Into Real-time Analytics Move Your Business Forward At Lightspeed

Customer Service: Resolve Customer Issues at Lightspeed Make It Easy For Customers To Engage Reduce Case Volume With Self-service Monitor For Issues, Create Cases Automatically Assign Tasks Across The Enterprise Fix Issues To Prevent Future Calls

HR: Consumerize the Employee Service Experience Provide Instant Answers To Questions Allow Employees To Request Any HR Service Automatically Route Cases To The Right People Orchestrate Action Across Multiple Departments Provide A Consumer-like Service Experience

IT: Eliminate Service Outages Map Business Services to Infrastructure Keep Service Maps Current Ingest Events from Across the IT Landscape Prioritize Issues and Automate Fixes Gain Visibility into Business Service Health

Industry Icons 1 – Grey = Need Solutions Show Platform Products Tell Tools / Remediation Support / HR Analytics Request Differentiation New Insert Description Optimization Workflow Service Catalog Knowledge Base Multi-instance Scalable Security Incident Response Vulnerability Response Automation & Orchestration More Transparency New Experience Unproductive Employees High Operating Cost Slow Resolution Time Energized Employees Game Changing Economics Higher Service Levels Single Platform ITOM ITBM Orchestration HW Assest Number 1 Bull’s Eye Fast Collaboration Cost Announce Negotiate Automated Action / Switch Product Every Role

Industry Icons 2 – Grey = IT Discovery Knowledge Security Path Demo Customer Service Business Apps Threat Intelligence Deep IT Integration Insert Description Normalization Security Checked Single Database Service Portal Subscription & Notification Contextual Collaboration Roadshow Marque Events Faster to Market Portal ITSM Workflow & Automation Request Service Secure & Compliant No Visibility No Revenue Tasks Cloud Self-Serve Real-Time Source of Truth Machine Notifications Prioritize & Assign Collaborate Solve Issues Cloud Sprawl IT Service Management Service Experience Resolve Real Security Threats Fast Performance Analytics Leadership

Industry Icons 3 – Grey = = = Map Business Services to Infrastructure Keep Service Maps Current Ingest Events from Across the IT Landscape Prioritize Issues and Automate Fixes Gain Visibility into Business Service Health Engaging Content Account Targeting Solutions With Partners Consulting Services Optimization Services Education Services Implementation Services Learning Library Every Product Every Role