Communication and outreach Start-up meeting, NMBU Campus Ås 15. September, 2016 Liv Røhnebæk Bjergene BIOTOUR, Communication and outreach

Mandate for outreach and communication During the start-up phase of the project: To outline outreach and communication activities for external and internal communication. BIOTOUR, Communication and outreach

BIOTOURs plan for communication Two communication levels: Information Aim: To make the program visible and demonstrate research based information to a wide audience defined as BIOTOUR’s target audience. Dialogue and relationship building Aim: To provide more in-depth knowledge of the research area and create arenas for dialogue and exchange of information. BIOTOUR, Communication and outreach

BIOTOURs target groups for communication activities Information: Policy makers The general public Journalists Recreation organizations Environmental organizations Tourism organizations Education instiutions within tourism, environment, business development and innovation Researchers BIOTOUR, Communication and outreach

Dialogue and relationship building: BIOTOURs reference group BIOTOURs steering group The Research Council of Norway Relevant regional and local tourism initiatives Initiatives related to BIOTOURs research case areas Norwegian and international researchers within tourism and nature based tourism Municipalities Counties BIOTOUR, Communication and outreach

Aims for communication Overall communication goal for BIOTOUR: There is an increased interest for tourism and nature based tourism. BIOTOURs role is to demonstrate research based information on tourism in the new bioeconomy. Goal for external communication after one year: To make the programme and its mission known To demonstrate BIOTOURs competence on tourism and nature based tourism BIOTOUR, Communication and outreach

External aims for communication Goals for external communication after one year: The programme and its mission known To demonstrate BIOTOURs competence Goals for external communication after two years: Communication contributes to the recognition of BIOTOUR BIOTOUR is considered an important basis for research based information on nature based tourism BIOTOURs research knowledge is easy accessible and adopted to target groups and channels for distribution BIOTOURs target groups experience a close dialogue To make the programme and its mission known To demonstrate BIOTOURs competence on tourism and nature based tourism BIOTOUR, Communication and outreach

Aims for internal communication after one year: BIOTOURs partners and administration learn to know each other Establish structures and routines for internal communication. Awareness rising of the importance to integrate communication on a daily basis. Aims for internal communication after two years: BITOTOURs programme partners should feel well informed and included, creating a feeling of togetherness and loyalty. All programme partners should feel competent in their communication of research results to the various target groups and different channels for communication. Well informed of tourism in general, BIOTOURs research activities, methods and results in particular. BIOTOUR, Communication and outreach

Communications Action Plan 1. Graphical profile, BIOTOURs logo BIOTOUR, Communication and outreach

2. www.nmbu.no/biotour BIOTOUR, Communication and outreach

BIOTOUR, Communication and outreach

BIOTOUR, Communication and outreach

BIOTOUR, Communication and outreach

Further communications actions: Electronic newsletters (2-4 per year) Status: To be started end of 2016 Power point presenting BIOTOUR Status: Finished Web site in English. Target group: Researchers Status: To be launched in the beginning of 2017 Popular science articles Status: Minimum 12 articles during the project. So far: 3. Social media: Facebook and blog Status: So far not established. To be considered BIOTOUR, Communication and outreach

For more information: www.nmbu.no/biotour