Distribution partner presentation

Short introduction Working with aGoodCause will benefit your company in 3 ways: Economy. A revenue share model of 30 EURO per user/year Image. Positive co-branding with aGoodCause and our charities Press. Massive media coverage is a part of the partnership. As a distribution partner you get these benefits by helping us distribute our charity software to your user database. Whether you do this by presinstalling the software, bundling the product, using newsletters etc. No matter what method you choose, aGoodCause enables you to earn more money on your existing user database and get positive media coverage. Our current distribution partners include, amongst others:

aGoodCause - company facts Founded in 2003 in Denmark, Europe Profitable since 2006 and currently 25 employees +5.000 internet shops work with us (Amazon, eBay, Tesco etc.) +700 charities work with us (Red Cross, Save the Children, Care etc.) +300.000 registrered users just in Scandinavia Active on 8 markets (Denmark, Sweden, Germany, Italy, France, the Netherlands, the UK, the United States) Jonathan Low & Mads Ellegaard co-founders

How aGoodCause works The charity aGoodCause The idea is simple: The consumer/user downloads our free and anonymous browser plugin to their PC. Afterwards, when they go shopping online, more than 5000 online stores pay us a sales commission (typically around 8% of the sales value) - just because the user has the software installed. Of this commission we donate 75% to charity and keep the 25% or split the 25% with our distribution partners. The charity Of these 100%, we donate 75% to the charity of the user’s choice. Apart from the 75% to charity, 12,5% goes to our distribution partner, and the remaining 12,5% is kept by AGC aGoodCause 100% of the sales commission goes to aGoodCause to begin with. User downloads software The shop confirms the order and sends the goods to the consumer. We register an order amount, order ID and the charity chosen by the consumer. We invoice the shop, when the purchase is confirmed. User chooses a charity and goes shopping online

Revenue share model an average income for you of 30 EURO per user/year Our distribution partners are offered a very attractive revenue share model: How it works Once the user has installed our software, we earn money every time the user purchases a product online in +5000 stores worldwide. This basically means that no matter if the user purchases a book at Amazon or a plane ticket at KLM, we earn a commission on the sale - typically around 8% of the sale. Estimate on earnings We would like to offer you a 50% revenue share income on all these purchases, as long as the user downloaded the software through your marketing / link. We know from other partnerships like MySpace, Kaspersky and Bitdefender that this will generate: an average income for you of 30 EURO per user/year Let’s try an example… You have a user database of 1.000.000, and 10% of the users install the software (100.000), after you’ve communicated our message to them. Your yearly revenue share on a partnership with aGoodCause will be (average): 100.000 * 30 EURO = 3.000.000 EURO / year!

Case stories - distribution partners MySpace - world leading social network MySpace uses their social media platform in 8 countries to promote our charity software. They do this by using banners, newsletters, viral mail signatures etc. They benefit by getting a lot of positive media coverage as well as generating an attractive revenue share on the software downloads. MySpace Topbanners in our monthly newsletter to more than 110.000 customers. 468x60 pixels ad. 12.000 DKK per month (bottom banners are also a possibility) Kaspersky - world leading antivirus company Kaspersky is known for making computers safer. Their partnership with us is both an approval of our software and how safe it is to use, but also an example of how a major software company has chosen to integrate us by telling about us through newsletters, renewal e-mails and pop-ups etc. Not bundling. Pushing the message through our software. Unik customer approach. Your offer is exclusive sent out to more than 105.000 e-shoppers. 540 x 230 pixels ad. 8.000 DKK Rosenmeier Hardware companies choose to preinstall our software to maximise the effect and get the most number of active users. Rosenmeier, Scandinavian leader, is one example of how a PC producer both got a lot of positive press (the world’s first charitable computer) and an attractive revenue share. Banners the classical way to increase brand knowledge. 468x60 pixels ad. CPM based (CPM 40) and possible to target particular interest groups on the website.

Case stories - the difference it makes Apart from the revenue share earnings you make a difference in the world! ”Amnesty has chosen to become a part of this project because it is trustworthy, easy to understand and professional.” General Secretary, Amnesty International Lars Normann Jorgensen ”This way of supporting charities will be to the great advantage of the organisations in the coming years.” General Secretary, Save the Children Mimi Jakobsen Fact… We work and donate money to more than 700 of the world’s largest charity organisations. We’ve raised millions to these charities already – and will continue to do so in the future.