Recruitment Sales and Marketing Platform Picks Azure to Scale Up Easily and Provide Reliability Partner Logo “As our client base is growing rapidly, Microsoft.

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Presentation transcript:

Recruitment Sales and Marketing Platform Picks Azure to Scale Up Easily and Provide Reliability Partner Logo “As our client base is growing rapidly, Microsoft Azure has allowed us to scale up with ease to handle that demand while remaining in control of our entire platform.’’ – Andrew MacKay, CTO, Firefish Software SITUATION Firefish’s software was originally hosted on a dedicated server solution within a datacenter. As its client base grew, however, it needed to scale Firefish in terms of raw performance and capacity. Firefish also needed to add an extra level of redundancy to maintain suitable service availability levels. Essentially, Firefish was restricted by hardware and it realized that virtualization of the Firefish platform was going to be the best way forward. MICROSOFT AZURE ISV: Firefish Software WEB SITE: www.firefishsoftware.com LOCATION: Glasgow, Scotland, UK ORG SIZE: 20 employees MICROSOFT AZURE ISV PROFILE: Firefish is a predictive recruitment sales and marketing platform that helps recruitment agencies reach, engage, recruit and analyze better, enabling them to place more candidates with their clients. Firefish’s cloud-based solution incorporates applicant tracking, recruitment marketing, CRM, reporting and full website integration. It's ideal for recruitment agencies with 1-25 recruiters. SOLUTION Because Firefish’s solution was already aligned with the Microsoft stack, Azure seemed like the natural choice. The main driving factor for making the switch to Microsoft Azure came down to the ability to add new Virtual Machines to Firefish’s cluster as it needed and when it needed them. As well as Virtual Machines, Firefish also used Azure File and Blob Storage, Virtual Network, reserved IP address, Cloud Services and the Redis Cache. With Azure, Firefish knows that the hardware side of things is completely taken care of, and it can just focus on building its solution in the Microsoft Azure cloud. BENEFITS Microsoft Azure offers an easily scalable solution to meet customer demand by changing a few configuration elements and upgrading Virtual Machines. Firefish knows how much of each service it is using at any time and can monitor its platform from one location thanks to the global reach of Azure.