ENTREPRENEURSHIP Semester III/2013-2014 EKO GANIARTO

FIRST WEEK INTRODUCTION: GENERATING BUSINESS IDEA WHAT IS “ENTREPRENEURSHIP SUBJECT”? THE PERIODS THE ASSESSMENT GENERATING BUSINESS IDEA

WHAT IS? Entrepreneurship: 3 units This course covers: the principles and practices of entrepreneurship in the business world. Students will operate their own business with using the related business/economic theory, such as human resource management, operational management, marketing management, and financial management. The business will start with business plan development, and finish with liquidation it.

THE PERIODS (1): Session 1: Session 2: Session 3: Introduction Generating business idea Session 2: Presentation Business Plan Development Introductory Page Session 3: Environmental and Industry Analysis Production and Operation Plan

THE PERIODS (2): Session 4: Session 5: Session 6: Session 7: Marketing Plan Human Resource Plan Session 5: Risk and Contingency Plan Financial Plan Session 6: Business Plan Presentation Session 7: Submit your BP Run your business

THE ASSESSMENT: Business Plan = 20% Group Presentation = 20% Individual Presentation = 15% Individual Participation (Peer Assessment) = 15% Final Business Report = 20% Written Final Examination = 10%

THE PERIODS (3): Session 8-12: Session 13: Session 14: Progress report (weekly) Presentation Session 13: Liquidate your business Peer assessment Session 14: Submit your final business report Written Final Examination