TIAER Education Outreach and Marketing Proposal

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Presentation transcript:

TIAER Education Outreach and Marketing Proposal Draft December 2016

TIAER Mission Statement The mission of the Texas Institute for Applied Environmental Research at Tarleton State University is to address environmental challenges and affected socioeconomic conditions by: 1) providing science based data and analyses for elected officials, government agencies, community planners, and business leaders; 2) enhancing environmental literacy within the general public; and 3) engaging in the educational goals of Tarleton State University students and faculty.

Education and Outreach Purpose To effectively distribute science based knowledge to the target audience and broader public in order to increase awareness and understanding of environmental research.

Education Outreach Some initial ideas Tradeshows Conferences Seminars Online training Tarleton Core Laboratory Some initial ideas

Public Relations and Marketing Purpose To build the brand and raise awareness of TIAER and Tarleton, and our value within the environmental arena. TIAER

Social Media Will all link to our website Facebook Twitter YouTube One of the most popular social media platforms, Facebook reaches all ages and demographics. Posting photos and links to the TIAER webpage is very simple and can get us a lot of recognition. Twitter is more of a fast- paced media outlet with limitations on amount of text, but it is very popular among various groups and is a good way to get a story out quickly. Promotional videos Educational instruction Seminars and meetings More efficient updates and editing Other sites link to these videos

Who is our Target Audience? Tarleton State University Faculty and Staff Tarleton State University Students General Public and Off-Campus Collaborators Watershed Stakeholders Industry Environmental organizations Any interested person or group Other universities and agencies Texas Legislature and other Policy Makers

Other Marketing Methods TIAER clothing & accessories Printed materials and giveaways Texan News and emails…..Tarleton Today On campus and portable signage Others? Think about it and let us know…..

Obstacles and Challenges Internet trolls and spammers….limit posts Too many links and replications…use # Updating tiaer & staff events…new intern Planning any project should include strategies for marketing and outreach…let us know! Obstacles and Challenges

Questions? Leah Taylor Next: TIAER Website