Techniques do promote their products Adidas Techniques do promote their products

Celebrities They use celebrities to get more people to see their products Examples are: Kanye west Pharrell williams Rita ora Lionel Messi → Football Selena Gomez for the more cheaper Label adidas Neo And stella mccartney with her own collection (at the moment) Also they are sponsoring fifa so most of the football players wear adidas shoes or clothes, so more people want have it like their „idol“

Major events They sponsor major events to get more publicitie from all over the world They were the top sponsor to the olympia games 2012 and had the most attention of all brands They didn‘t just want to go out of the olympic games as a sports brand but also as a lifestyle brand for normal clothing and shoes

Products The question is how did adidas become so famous and modern What strategie do they use except of celebrities ? I looked this question up for one example how adidas gets all the attention that it has

Adidas Superstar The adidas superstar are not new, they were actually made and sold in the 1970‘s First just basketball players used them as a try But today old fashion is modern again (not just from adidas) It is so modern cause of the spreading in the hip hop area Or because rap groups like run dmc wear them even with their own logo on it

Other information Through shoes like adidas superstar new model like the “stan smith“ sneaker which is named after a famous tennis player (celebrities again) Also they buy other companys like Reebook which is a similar Brand like adidas

Posters They work with really good animations and let their posters look realistic like it would work together wsith where it is

Posters They let their product look like you can do special things when you where adidas Like being faster Or more fit Want to do more sports Etc.