THE NEW IR WORLD Credibility is being impacted by three core areas of investor uncertainty. IR functions must change their actions in three ways in order to build credibility in this environment. Credibility Levers Root Cause Analysis of Investor Mistrust Problem: It has become more difficult to value companies in these volatile times Uncertainty around business model Uncertainty around impact of internal and external factors Uncertainty around execution of strategy Solution #2: Solution #1: Solution #3: Focusing on Key Business Drivers Providing Scenario-Based Guidance Expanding Communication Channels © 2009 The Corporate Executive Board Company. All Rights Reserved.