Mobile CX Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au.

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Presentation transcript:

Mobile CX Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

Why mobile? Everyone is using it. Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

What is a bad experience? Your story What is a bad experience? Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

Powerless to stop Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

Experience insights Achievement Effort Emotion Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

EMOTION insights S - Significance C – Certainty A – Autonomy R – Relationship E – Equity/fair Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

emotion Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

continuous improvement Humanise digital human to digital goals feedback polite personalise empathy purpose responsive continuous improvement Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

example Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

Chatbooks Humanise digital Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

actions condensed contextual conversational current comprehensive Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

thoughts? questions? thanks Carolyn Grant I 6peas marketing & engagement I 0437822142 I Carolyn@6peas.com.au

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