3.01-C Technology in Product/Service Management

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Presentation transcript:

3.01-C Technology in Product/Service Management

Applications of Technology in Marketing: 1. Point-of-Sale Systems Scanners at cash registers, touch screens, hand-held devices at checkout 2. Interactive Touch Screen Computer Example: Kiosks

3. Interactive TV helps marketers to develop a database of their uses 4. Customer Relationship Management TV is like a computer- order movies, click on Ragu for recipes, order food helps marketers to develop a database of their uses see the customer’s reaction to products testing Interactive TV for promotion A customer can track an order. business can track customer satisfaction

5. Enterprise Resource Planning Systems Software that allows all parts of the company’s management to be integrated

6. Internet Wi-Fi Search Engines E-mail E-commerce

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