Explaining Scientific Research to General Audiences METR 4433 Mesoscale Meteorology Spring, 2016 Semester Kelvin K. Droegemeier School of Meteorology University of Oklahoma

Many Resources Are Available Alan Alda Center for Communicating Science (http://www.centerforcommunicatingscience.org/) American Association for the Advancement of Science (http://www.aaas.org/pes/communicatingscience) National Geographic (http://voices.nationalgeographic.com/2013/10/11/5-simple-tips-for-communicating-science/)

The Need is Great

How to Do It! Do not “dumb down” the science but use special techniques to make it understandable Know the background and interests of your audience Begin by providing a context for why the topic is important – the “so what” factor – in ways that resonate with the audience Be well versed in your subject and make no more than three points Be enthusiastic and engaging, not too serious

How to Do It! Capture the audience in a dramatic way at the start, e.g., ask a question, make a compelling comment, do a show of hands Use analogies to which people relate Use props (including your body) Tell a simple story to make a point that is relevant and meaningful to everyday life Use graphics/cartoons that aren’t complicated Involve your audience via questions Practice with non-experts