Tourism’s Impacts on MA September, 2012

Todays topics Tourist definition Visitation and Spending in MA 2011 Origins of domestic travelers to the Commonwealth What they do here, how they get here etc. International, Overseas and Canadian travelers Analysis of Canadian visitation to MA 2010 How does 2012 look so far

A tourist is one who stays overnight in paid accommodations or who travels 50 or more miles one way from their home

Visitation to Massachusetts

BIG NUMBERS…….

Tourism is several industries Comparison of percentage of dollars spent

Employment Generated by Spending

Tax Revenue Generated by Spending

Domestic expenditures by MA Counties

State and Local Rooms’ taxes by County

Origins of Domestic Visitors, 2011

Primary Purpose of Trip

Activities

Transportation Mode

Household Incomes (mean) of MA Visitors

Comparing activities by Destination from Origin DMA

International Visitor origins, volume, market share

Canadian visitation to U.S. States

Canadian visitation to U.S. and MA

Where did they go????

What did they do????

Who were those guys………

How does MA look in CY2012

Massachusetts Lodging, CY2012 thru July

Rooms Revenue -28 day lag analysis % June 1…September15 15 four week periods

The end…….. Go Celtics