6.6m 2/6 4/6 DAY TRIPPERS SUPER DAY TRIPPERS 19.7m 37.9% 12.8%

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Presentation transcript:

6.6m 2/6 4/6 DAY TRIPPERS SUPER DAY TRIPPERS 19.7m 37.9% 12.8% MARKET SIZE 37.9% 12.8% DAY TRIPPERS SEGMENTATION % OF GB POP CREATING THE GROUPS Visited in the last 12 months: Museums Galleries Cathedrals & Castles Zoos Theme Parks Other attractions 2/6 activities 4/6 activities Source: GB TGI 2016 Base: All Adults 15+

Source: GB TGI 2016 Base: All Adults 15+

MEDIA CONSUMPTION Newspapers Radio Magazines Cinema Television Outdoor Media MNQ 1: Heaviest 20% of each media (excl. cinema) Source: GB TGI 2016 Base: All Adults 15+

TOP MAGAZINES – By index DAY TRIPPERS SUPER DAY TRIPPERS Period Living 222 T3 210 Top Santé 208 Harper’s Bazaar 204 Livingetc 203 Horse & Hound 200 New Scientist 198 Perfect Wedding 197 25 Beautiful Homes 163 The National Trust Magazine 161 Essential Kitchen 493 T3 408 Mixmag 395 Practical Boat Owner 387 Livingetc 381 220 Triathlon 380 Stuff 374 Homestyle 366 Time Out 362 Perfect Wedding 362 Source: GB TGI 2016 Base: All Adults 15+

128 172 182 254 DAY TRIPPERS SUPER DAY TRIPPERS INDEX OWN WEARABLE TECHNOLOGY 182 254 SPENT £30,000 OR MORE ON CURRENT CAR Source: GB TGI 2016 Base: All Adults 15+

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