Passion Points DAY TRIPPERS.

Slides:

Advertisements

Similar presentations

Tv and Outdoor Using outdoor to strengthen a TV campaign April 2011.

Advertisements

Tv and Outdoor April Source: TGI 2011 – Formats Seen / Used in the Last Week The 2 Most Seen Media TVPosters 5. Magazines 4. Newspapers 6. Radio.

Chapter 15 Promotion Strategies: Advertising. Chapter Outline The Role of Advertising Patterns of Advertising Expenditures Advertising and Regulations.

MRI Essentials. MRI: Who Are We?  MRI (Mediamark Research & Intelligence) is the leading provider of multimedia audience research data in the United.

Market research. NME -Theodore Ingham Mixmag- disco mix club Q-Bauer Media Group Mojo- Emap Top of the pops- Immediate Media Company Kerrang- Bauer Media.

How Media Works: Advertising and the Purchase Funnel for Entertainment Advertising A Yankelovich Study for the Television Bureau of Advertising.

Source: BBM Analytics RTS Spring 2011/Fall 2011 Internet Users (18-24) Avg. Weekly Hours Spent with Television.

TGI: Courting the student market (18-24s in full-time education)

CHAPTER 7 ENTERTAINMENT MARKETING. The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs.

Quarterly Update Q Film4. Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, National Geographic, Empire.

Out of Home works for Motor brands. Leading Motors brands use Out of Home to drive awareness £6.2m EE £4.7m£3.2m£2.5m £2.25m £2.23m£2.1m£1.8m£1.65m.

Profiling ABC30. ABC30 IS THE LEADING STATION IN HOME VALUES.

Go straight. Turn right Turn left Church Post Office ZooMuseum Park Beac h Hospital Cinem a Bus stop Library Super- market School Go to the Hospital!

PASSION POINTS THE FOODIE. THE FOODIE SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN FOODIES KEEN FOODIES FOODIES 9.6m 4.05m 1.4m 19%

INSPIRATIONAL. MAGAZINE MEDIA IS A SOURCE OF INSPIRATION Quality content lies at the heart of magazine media’s ability to inspire and drive action. Readers.

Magazine publishing. I chose IPC Media I think IPC would be suitable to publish my magazine because IPC publish a lot of niche magazines and not as many.

Chapter 15 Promotion Strategies. Chapter Outline The Role of Advertising Patterns of Advertising Expenditures Advertising and Regulations Advertising.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

Quarterly Update Q Film4. Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, Empire & FHM) The top 10.

PASSION POINTS HOLIDAY & TRAVEL. THE HOLIDAY & TRAVEL SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN TRAVELLERS 7% 1.6% MARKET SIZE%

PASSION POINTS SPORTS. THE SPORTS SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 ACTIVE ENTHUSIASTS 41% MARKET SIZE% OF GB POP SPORTING SPECTATORS.

Direct and indirect advertising What money gets spent in what ways and on what sources.

PASSION POINTS MOTORING. New research from Dennis Publishing and buyacar.co.ukhas revealed that people’s attitudes and behavior to buying cars is changing.

PASSION POINTS ENTERTAINMENT. THE ENTERTAINMENT SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 MUSIC LOVERS THEATRE LOVERS FILM LOVERS 8.4m 2.0m.

IPC MEDIA. About IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26.

PASSION POINTS MOTORING. THE MOTORING SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 CAR FANATICS 6% 1.5% MARKET SIZE% OF GB POP CAR FANS3.1m 0.7m.

Dcm audience insights women.

Dcm audience insights women.

Dcm audience insights adults.

Dcm audience insights MEN.

Dcm audience insights ABC1 WOMEN.

MAIN SHOPPER WITH children

MARKET SHARE GROWTH 2016 CEASA SUMMARY April 2017.

Chapter 5 Advertising: Media Planning

Dcm audience insights ABC1 ADULTS.

Dcm audience insights ABC1 MEN.

Media Planning and strategy

Passion Points Sports.

THE FOODIE SEGMENTATION

Householder Age and HH Composition Education and Occupation

OOH Reaches 9 out of 10 people

Film4 Quarterly Update Q

All 4 Quarterly Update Q

Chapter 14 Advertising: The Art of Attracting an Audience

Younger Authentic Experiencers

Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV

Out-of-Home 2016 growth OOH audiences grew 2.8%

The most Mass (ive) Medium

Why Media Studies? Why choose this course? 1.

The right place Average time spent with the media prior to shopping occasion on the same day, min. Source: Day in the Life Study, Research Now N=3165.

‘THE CHRISTMAS PLANNER’

6.6m 2/6 4/6 DAY TRIPPERS SUPER DAY TRIPPERS 19.7m 37.9% 12.8%

All 4 Quarterly Update Q

HOLIDAY & TRAVEL SEGMENTATION

MARKET SHARE GROWTH Jan–June 2017 CEASA SUMMARY October 2017.

First David and his friends visited Prague Castle

Passion Points News & Current affairs.

Dined at a Sit-Down Restaurant at Least 4x (Past 2 Weeks)

8.2m 1.7m FASHION FANS SUPER FASHION FANS FASHION & BEAUTY

ENTERTAINMENT SEGMENTATION

3.1m 0.7m 6% 1.5% CAR FANS CAR FANATICS MOTORING SEGMENTATION

6.8m NEWS FOLLOWERS SUPER NEWS FOLLOWERS 22.9m NEWS & CURRENT AFFAIRS

All 4 Quarterly Update Q

MARKET SHARE GROWTH CEASA 2018

Ch. 14 Advertising 14.1 Advertising Media.

Advertising & Market Research

What activities have you completed?

Film4 Quarterly Update Q

All 4 Quarterly Update Q

Presentation transcript:

Passion Points DAY TRIPPERS

The day trippers Segmentation (AGREE WITH 2/6 STATEMENTS) 19.7m 37.9% CREATING THE GROUPS Visited in the last 12 months: Museums Galleries Cathedrals & Castles Zoos Theme Parks Other attractions SUPER DAY TRIPPERS (AGREE WITH 4/6 STATEMENTS) 6.6m 12.8% MARKET SIZE % OF GB POP Source: GB TGI 2016 Base: All Adults 15+

Demographic profile Source: GB TGI 2016 Base: All Adults 15+

MEDIA Consumption Newspapers Radio Magazines Cinema Television Outdoor Media Source: GB TGI 2016 Base: All Adults 15+

TOP MAGAZINES – By index DAY TRIPPERS SUPER DAY TRIPPERS Period Living 222 T3 210 Top Santé 208 Harper’s Bazaar 204 Livingetc 203 Horse & Hound 200 New Scientist 198 Perfect Wedding 197 25 Beautiful Homes 163 The National Trust Magazine 161 Essential Kitchen 493 T3 408 Mixmag 395 Practical Boat Owner 387 Livingetc 381 220 Triathlon 380 Stuff 374 Homestyle 366 Time Out 362 Perfect Wedding 362 Source: GB TGI 2016 Base: All Adults 15+

ADVERTSING CATEGORIES INDEX DAY TRIPPERS 128 182 SUPER DAY TRIPPERS 172 254 OWN WEARABLE TECHNOLOGY SPENT £200+ ON A CAMERA Source: GB TGI 2016