VeMBA Business Models

Business Models Telling a good story Tying Narrative to Numbers Part of selling your strategy / investment Tying Narrative to Numbers Strategy becomes less philosophy More performance and outcome When business models don’t work It’s because the fail either The ‘Narrative’ test Or the ‘Story’ test

A business model is not strategy It doesn’t describe external forces: Competition Environment Scaling It only depicts the systems that will be put into place to achieve a strategic objective A good model is not enough The boxes on the value map need to be understood in depth In order to develop a good strategy

Graphing the Value Map External competitive environment (supply & demand curves) Internal strategies, competencies, knowledge, assets ‘owned’ Value flows between owners and/or the external environment

The Context of Business Models

Workout Describe your For developing the business What is your story? Value Proposition, Business Model and Strategy For developing the business What is your story? What are the numbers? Draw a picture of the components of the business