Growing Kids with Character Ellen Sabin, MPH, MPA President, Watering Can Press ellen@wateringcanpress.com m: 917-348-4848 www.wateringcanpress.com Watering Can Growing Kids with Character

About Me How the Seed was Planted WHAT TO DO MARKETING Career in public health… and then (rather unintentionally) I started WCP and the seed GREW! Public health = behavior change SALES BRAND BUILDING HOW TO DO IT Inspiring behavior change requires: Being Credible, Building Trust, Nurturing Relationships Adults are motivated by things that serve their children and loved ones, so one proven tool is to connect with them by serving their family.

Methodology & Approach Value Driven Experiential Interactive Understandable Authentic Positive Memorable Credible & Relevant

How does this relate to you? Built on old- fashioned values There to deliver long-term Accountable altruism Member volunteerism THE FRATERNAL DIFFERENCE! Support agents/agencies in sharing these values

People have many choices and options USING YOUR FRATERNAL ADVANTAGE TO STAND OUT Optimize Marketing, Positive Brand Building, Impactful Interactions PROBLEM SOLUTION People do business with people and brands that they like: connect with them in ‘real’ and valued ways. Use your fraternal advantage: values! Listen to what matters to them Show care, concern, understanding Be authentic, positive, memorable People have many choices and options

Example: Financial Products Goal: Marketing, sales, relationship building Easy to Understand: The book offers way to address $ literacy topics in child- friendly language BUT communicate broad and core topics to adults. Down to Earth: Authentic. The book shows commitment to educating the next generation on a topic important to families. Memorable: It prompts conversations, teaching moments and quality time within families, and once co-authored, stays in a home for years. Positive: A tool to show family members that they have the power to be the ‘boss of their money.’ Supportive, encouraging, and helpful. Credible and Relevant: The book provides a credible and touch point that relates to their wants and your products/services/ values.

Best practices Lasting & Impactful Connections to a Community

Best practices Lasting & Impactful Connections to Members

Best practices Lasting & Impactful Connections to Recruit, Retain & Support Agents “ Regarding the Healing book you provided us, I actually gave my copy out to a client and her family this afternoon. When you gave it to us I immediately thought about this family I had no idea on the impact it would make when I gave it to them. The book actually made my client cry for the memory of her husband and her daughter and granddaughter were also present at the appointment and very excited to fill in the book. I wanted to know if I could have few more copies to keep on hand for future use. ”

Best practices Lasting & Impactful Connections to Recruit, Retain & Support Agents Reinforces fraternal values ‘Why we do what we do’ Brand outreach support (for corporate brand and for agent/agency) Supports building meaningful interactions Low cost, high return, and easy-to-implement efforts FUN and meaningful “ ” I learned to make healthy choices every day! Dana I will reduce the amount of junk food I eat! Conner

Back to you Use your best assets Fraternal Advantage Great Products Authentic Approach Deepened Relationships Positive impact on sales, marketing and brand-building with current clients and prospects. * Tangible support to help agents achieve their missions.

OTHER TOPICS… Long Term Illness Mental Health Topics Civic Engagement What matters to you and your members?