INTRODUCTION TO BUSINESS LECTURE-1

TEACHING & ASSESSMENT PLAN COURSE NAME - INTRODUCTION TO BUSINESS COURSE CODE - MNGT 151 CREDIT HOURS - 03 CONTACT HOURS - 48 HOURS

COURSE DESCRIPTION This is an introductory course in Business, it explains the nature of business & types of business organizations. It also provides an insight on organization structure and other functions of a business organization. It explains the ethics and social responsibility of business.

LEARNING OUTCOMES Students should understand the terminology and basic concepts of business Understand the role of business in Economics and social development Understanding the various types of business ownerships and their characteristics

Organizing the business enterprise Managing Human resources and labour relations Describe the other business functions Learn Business Ethics and Social Responsibility of business

ASSESSMENTS QUIZES 30% MID TERMS FINAL EXAM 40%

LEARNING RESOURCES ‘BUSINESS ESSENTIALS’ a text book by Ronald J. Elbert & Ricky W Griffin, 5th Edition , Prentice Hall, 2005, ISBN:0-13-127199-7

REFERENCES Introduction to Business by Raymond Eugene Glos 2nd Edition Lecture slides uploaded on Eduwave learning objects.

Sunday, Tuesday&Thursday TIME TABLE DAY TIME VENUE Sunday, Tuesday&Thursday 11:00 AM to 1 PM 31-3&4

FACULTY DETAILS FACULTY NAME - Dr. Osama Abd El Mageed Ismail OFFICE NO - 11H-8 OFFICE TEL EXT - 570 OFFICE HOURS DAY TIME All Week Days To Be Announced

ATTENDANCE POLICY As per the University Absentee Regulations Uon-RR-AP-1-2009, Absentee warning notice will be issued to the student according to: “Absentee Warning 1” has to be issued to a student who has missed 5% of course contact hours. “Absentee Warning 2” has to be issued to a student who has missed 10% of course contact hours. “Drop one Grade” has to be issued to a student who has missed 15% of course contact hours. “Barred from Examination” has to be issued to a student who has missed 25% of course contact hours.

PLAGIARISM POLICY As per the University Policy UoN-STC-CR-1-2009, the following actions (not limited to), without proper attribution (quoting and/or referencing), will attract stringent penalties: To copy the work of another student; To directly copy any part of another person’s work; To summarize another person’s work; To use or develop an idea or thesis derived from another person’s work; To use experimental results or data obtained or gathered by another person; To demonstrate academic misconduct during an exam.

SYLLABUS : CHAPTER-1 UNDERSTANDING THE BUSINESS ENVIRONMENT The concept of Business The concept of profit Factors of Production Types of Economic systems Demand and Supply in a Market economy

CHAPTER-2 UNDERSTANDING ENTREPRENEURSHIP AND BUSINESS OWNERSHIPS Small Business Entrepreneurship Business ownerships Sole Proprietor Partnership and its types Corporations and Their types Franchising

CHAPTER-3 ORGANISING THE BUSINESS ENTERPRISES Organisational structure Specialisation and departmentalisation Various forms of organisational structures Formal Vs. Informal organisations

CHAPTER-4 MANAGING BUSINESS ENTERPRISE Setting goals and objectives Planning Organising Directing Controlling

CHAPTER-5 MANAGING OPERATIONS Defining goods and services operations Creating value through operations The operations process Difference between service and manufacturing operations

CHAPTER-6

CHAPTER-7 UNDERSTANDING MARKETING PROCESS Marketing- concept and definition Providing value and satisfaction The marketing environment The Marketing Mix

CHAPTER-8 MANAGING HUMAN RESOURCES AND LABOUR RELATIONS Definition and concept Human resource planning, staffing and selection Compensation and benefits- salary and incentive programs Equal employment opportunity

CHAPTER-9 UNDERSTANDING PRINCIPLES OF BUSINESS ACCOUNTING What is Accounting Financial versus managerial accounting Understanding various terms used in business accounting (Assets and liabilities, owner’s equity, balance sheets, income statements, revenue, expenses, profit, loss, cash flow and budget etc)

CHAPTER-10 BUSINESS ETHICS AND SOCIAL RESPONSIBILITY Concept of ethics and ethical behavior Business and managerial ethics Social responsibility of Businesses Responsibility towards environment, customers, employees and investors.