LAB: Boost SEO in your Episerver solution

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Presentation transcript:

LAB: Boost SEO in your Episerver solution Marija Jemuović Delibašić W: mariajemaria.net

OOB Link checker Structure & URL-s Languages Status codes Alloy as an example Link checker URL management Generated from page Canonical Alternate Hreflang Clear structure Language management

Code Editorial restrictions * Pagination * Server-side rendering HTML hygiene Code Development Maintain your HTML hygiene Test test test - Google search console... https://www.screamingfrog.co.uk/... Make sure it validates Server side rendering (fallbacks at least) Limit h2, h3 in TinyMCE Title -> Heading -> Page name Description -> Preamble -> MainBody Warnings: 65 for heading 200 for description Empty stuff Status codes 301 Simple pages 404 500 Paginated pages Image alt/title Cache the menus using aspect oriented?

Add-Ons Status codes, robots.txt, sitemaps, SEO recommendations Walkthrough +/- Robots.txt Geta.Sitemaps sitemap Configuration // 404 handler Mogul.SeoManager Status codes SiteAttention

Editorial TinyMCE settings * Blocks Headings Image alt *

Non-functional / Cross-cutting (Content) Performance HTTPS non(www) Good design Responsiveness Inbound links "Non-functional" Speed - prefix.io HTTPS non-www to www Good design Navigation Breadcrumbs External links Mobile friendly (google index changes 2018)

Thanks!