There’s No Place Like Home: Implementing a Successful Campus Campaign Will Holley, Director of Annual Giving University of Louisville

WHY? Why are campus campaigns important? Why should I volunteer? Why should I give?

Why are Campus Campaigns Important? Inspire alumni, parents, and friends to follow our lead. Identify advocates and partnerships. Create a culture of philanthropy on campus. Celebrate our collective impact on the institution.

Let’s get Started… Dollars or Donors? Campaign Timeline Volunteer Recruitment Communication and Marketing

Developing Your Timeline August Mailer Giving Day UofL Cares Campaign Cards All In Campaign FYE Solicitation 12 Month Approach Eight week intensive focus

Volunteers Are The Key to Success! Four to Five Months Out: Identify & Qualify What qualities are important? Cheerleaders and Worker Bees How Many?

Volunteers Are The Key to Success! Volunteer Management

Messaging Is Important Unify Celebrate our collective impact. Segmentation

BEWARE! Review your data source regularly! Manage Expectations! Confidentiality is vital!

Let’s Discuss… How many have an existing campus campaign? What’s working at your institution?

How Can I Help? Will Holley, Director of Annual Giving University of Louisville William.holley@Louisville.edu

Thank you for attending! Please remember to complete the evaluation form of this session and turn it in to our moderator or at the conference registration desk. Enjoy the rest of the conference!