FEARS, CHALLENGES AND PROBLEMS David Lubars Seeking new ideas Freethinker Loves the art scene Practical minded Enjoys the security of a stable income “I don’t care working long hours, because I love to create innovative campaigns for my clients.” “Sometimes I wish the communication process with my clients would be easier.” Age 31 Job Creative producer Education Bachelor’s degree in advertising and PR Location Los Angeles (CA) Family Single Archetype Straightforward Advertising Professional Product Adoption Group Early Majority GOALS Wants to get promoted Is eager to win awards for his advertising campaigns Wants to build great relationships with all of his clients Wants to be in control Looking for tools to be more effective DECISION MAKING Always busy, works long hours Prefers to gather his information online Believes in product referrals of bloggers Hates to get bothered by sales calls Buyer Persona Template by Filestage One of the most important skills in advertising and media is to put yourself into the shoes of your target group. A great way to change perspective is to create buyer personas. There are plenty of benefits that can come from great buyer personas. First you, and your organization, are totally clear about what your buyer needs, wants and desires. This helps to make more informed decisions. Second your buyer personas will help you to tailor your marketing messages to your target buyer. With a thorough buyer persona, your communication strategy is sure to be more effective. Great buyer personas help you to increase your overall marketing ROI. www.blog.filestage.io ------- Photo by Peter McConnochie (https://www.flickr.com/photos/dougliz/) under Creative Commons CC BY 2.0 license (https://creativecommons.org/licenses/by/2.0/). SOLUTION Filestage streamlines visual content reviews with clients and co-workers. The web app helps David to cut long email threads to capture all his client’s feedback in one organized workspace. FEARS, CHALLENGES AND PROBLEMS Feels pressured by his workload Is stressed out by all the emails from clients Struggles to handle the communication between his co-workers and his clients. Template by www.blog.filestage.io

FEARS, CHALLENGES AND PROBLEMS INSERT PICTURE NAME TAG 1 TAG 2 TAG 3 TAG 5 TAG 4 “STATEMENT OR QUOTE” Age … Job Education Location Family Archetype Product Adoption Group GOALS … DECISION MAKING … Buyer Persona Template by Filestage One of the most important skills in advertising and media is to put yourself into the shoes of your target group. A great way to change perspective is to create buyer personas. There are plenty of benefits that can come from great buyer personas. First you, and your organization, are totally clear about what your buyer needs, wants and desires. This helps to make more informed decisions. Second your buyer personas will help you to tailor your marketing messages to your target buyer. With a thorough buyer persona, your communication strategy is sure to be more effective. Great buyer personas help you to increase your overall marketing ROI. www.blog.filestage.io ------- Photo by Peter McConnochie (https://www.flickr.com/photos/dougliz/) under Creative Commons CC BY 2.0 license (https://creativecommons.org/licenses/by/2.0/). SOLUTION … FEARS, CHALLENGES AND PROBLEMS ... … Template by www.blog.filestage.io

Visual Feedback On All Creative Projects The easiest way to review videos, designs and pdf with clients and co-workers. > Watch Video www.filestage.io