TV Is The Most Trusted Source For Providing Accurate Political Information & Far More Trusting Than Social Media Or Radio More people rely on Television.

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Presentation transcript:

TV Is The Most Trusted Source For Providing Accurate Political Information & Far More Trusting Than Social Media Or Radio More people rely on Television networks and their online properties over non-TV related news sites and social media because voters know and trust the professional content these brands deliver Age Gender / Ethnicity VAB: it’s a matter of trust Source: VAB / Research Now Poll of Registered or Likely Voters A18+; June 2018. Numbers do not equal 100% as multiple selections were allowed. Q22: There has been a lot of discussion recently about ‘fake news’. Which source do you trust to provide the most accurate political information? Respondents who answered Agree or Strongly Agree. Total Respondents=1,003.

TV Is Also The Most Trusted Source For Information Across Party Affiliation As Well As Both Blue And White Collars More people rely on Television networks and their online properties over non-TV related news sites and social media because voters know and trust the professional content these brands deliver Party Affiliation Occupation VAB: it’s a matter of trust Source: VAB / Research Now Poll of Registered or Likely Voters A18+; June 2018. Numbers do not equal 100% as multiple selections were allowed. Q22: There has been a lot of discussion recently about ‘fake news’. Which source do you trust to provide the most accurate political information? Respondents who answered Agree or Strongly Agree. Total Respondents=1,003.