Curating and Sourcing Multimedia United Nations Social Media and the UN Powerful Social Media: Curating and Sourcing Multimedia Ms. Erin Moore mooree@un.org United Nations/DPI/AVSS Webcast Unit Mr. JC McIlwaine mcilwaine@un.org United Nations/DPI/AVSS AV Library, Photo Library Curating and Sourcing Multimedia Social Media and the UN, 22 May 2018

Social Media and the UN Types of Multimedia Branding and Graphics United Nations Social Media and the UN Types of Multimedia Branding and Graphics Photos From the field Of your audience or your team Live from the event Gifs Infographics Video Snackable Micro videos Produced Video News Stories, Interviews & PSAs Raw Video – Events coverage, behind the scenes Live Streaming – Facebook Live, UN Web TV, Periscope Audio Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017

Curating Multimedia from UN Sources United Nations Social Media and the UN Curating Multimedia from UN Sources UN and agency websites, social media, YouTube Channels, etc UN Secretariat - http://www.un.org/social/ International Days Media Resources / Press Releases UNICEF – http://www.unicef.org/media/ Request for footage Share natively if content already published or Cross post Social media advisories DPI Social Media Preview (available on iSeek/Annoucements: DPI Social Media Calendar/Trello Site (https://trello.com/unitednationssocialmedia) Often language versions available – Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017

Curating Multimedia from UN Sources United Nations Social Media and the UN Curating Multimedia from UN Sources UN Multimedia (http://www.unmultimedia.org/) AV Libraries (http://www.unmultimedia.org/avlibrary/) WebTV/Webcast (http://webtv.un.org/) UN Photo (http://www.unmultimedia.org/photo/) UN Flickr (http://www.flickr.com/photos/un_photo/) Always Credit: UN Photo/Name of Photographer Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017

7 Minutes Social Media and the UN Understanding Copyright & Licensing United Nations Social Media and the UN Understanding Copyright & Licensing Rights to use United Nations Multimedia Sources Always give credit In the post, in the credits, or in the description Check Departmental and UN Guidelines Assume Copyright -Photo Copyright Release Overview Fair Use Purpose & character of use Nature of copyright work % used/taken Effect on the market -Description of Fair Use Factors Respect Copyright & Always Credit the Source 7 Minutes Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017

7 Minutes Social Media and the UN Understanding Copyright & Licensing United Nations Social Media and the UN Understanding Copyright & Licensing Licenses Creative Commons Attribution ShareAlike NonCommercial No Derivatives One-time/exclusive In perpetuity Worldwide/National Content from External Partners and Collaborators Get permission in writing Involve OLA if required Royalties & Subscription-based Free, Royalty Free, and Free Royalty Free 7 Minutes Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017 6

7 Minutes Social Media and the UN United Nations Social Media and the UN Quiz – Is it okay to repost or reuse the following (put arrow by answer): Picture found searching Google Images Yes No It Depends A music track you purchased on iTunes Yes No It Depends Picture used in an news article on the UNICEF website Yes No It Depends Footage download from UNifeed with the source UNHCR Yes No It Depends From Shutterstock or paid stock site Yes No It Depends Footage from a video found on UN YouTube Yes No It Depends Photo downloaded from UN Photo Yes No It Depends From a social media advisory Yes No It Depends 7 Minutes Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017 7

Thank You! Any Questions? United Nations Social Media and the UN Thank You! Any Questions? Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017