Thinking About Psychology: The Science of Mind and Behavior 2e

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Presentation transcript:

Thinking About Psychology: The Science of Mind and Behavior 2e Charles T. Blair-Broeker Randal M. Ernst

Cognitive Domain

Learning Chapter

Observational Learning Module 21

Albert Bandura and Observational Learning Module 21: Observational Learning

Observational Learning Learning by observing others

Model Person observed in observational learning

Modeling Process of observing and imitating a specific behavior

Albert Bandura (1925- ) American psychologist who has done major studies in observational learning Studies the consequences a model has on subjects Bobo Doll experiments

Bobo Doll Experiments Children watched an adult model show aggressive behavior toward a bobo doll Three experimental conditions: The model was praised. The model was punished. The model received no consequences for the aggressive behavior.

Bobo Doll Experiments

Bobo Doll Experiments

Vicarious Learning Learning by seeing the consequences of another person’s behavior

Modeling Requirements Bandura suggests four requirements for effective modeling to occur: Attention Retention Ability to reproduce the behavior Motivation

Observational Learning in Everyday Life Module 21: Observational Learning

Antisocial/Prosocial Behavior Antisocial behavior - negative, destructive unhelpful behavior Prosocial behavior – positive, constructive, helpful behavior Both types of behavior can be modeled effectively.

Observational Learning of Violence From the Media Module 21: Observational Learning

APA Commission on Violence and Youth Higher levels of violence on TV are associated with increased acceptance of aggressive attitudes and behavior Children’s exposure to TV violence has harmful, lifelong consequences

APA Commission on Violence and Youth Portrayals of women as victims and minorities as aggressive lead more violence Viewing TV programming and commercials affects our concept of reality.

The End