Belonging

READERS HAVE A CLOSE PERSONAL RELATIONSHIP WITH MAGAZINE MEDIA BRANDS Each magazine media brand might have it’s own distinct personality, passion point and approach to delivering it, but the one thing that they have in common is that consumers are drawn to them, because they reflect their own personalities and interests. As a result the process of choosing magazine media whose personalities suit or complement one’s own, and the way the relationship evolves, is similar to the way one chooses and retain friends.

‘I see myself in this brand’ MAGAZINES ARE SEEN AS A REFLECTION OF THE READER ‘I see myself in this brand’ 52% agree that their choice of magazine says something about the type of person they. Magazines score higher than any other medium Sources: TNS – Media Experience Survey 2012

MAGAZINE MEDIA SHARE THE SAME CHARATERICS OF A CLOSE FRIEND SHARED PASSIONS LONGEVITY ADVOCACY Magazines are experts in something that matters deeply to you The relationship evolves and grows based on shared experiences Magazines are on your side, acting as a trusted champion for your interests Source: The Rules of Attraction Study 2014

8 out of 10 readers agree magazines give them ideas and inspiration MAGAZINE MEDIA SHARE YOUR PASSIONS “I trust beauty pages implicitly because I know the products are reviewed and tested properly…I trust what the experts say” 8 out of 10 readers agree magazines give them ideas and inspiration LauraAnn, 28 Source: The Rules of Attraction Study 2014 & 2015

MAGAZINE MEDIA RELATIONSHIPS HAVE LONGEVITY “Readers become deeply engaged with their magazines …in the end, reading your magazine becomes like talking to a friend” 71% of readers agree they would miss their favourite magazines if they weren’t there Adele, 23 Source: The Rules of Attraction Study 2014 and 2015

MAGAZINE MEDIA ARE CHAMPIONS OF YOUR INTERESTS “I trust magazines over other types of media because they are less sensationalist; they provide me with objective content that inspires me and which I can pass on to my friends” 7 out of 10 people have bought something or gone somewhere after seeing it in a magazine Paula, 42 Source: The Rules of Attraction Study 2014