Look at this advertisement and answer questions on your paper.

The Apprentice Use advertisement techniques Make your project engaging Get a wonderful grade … or … get F-I-R-E-D Use advertisement techniques Make your project engaging Get a wonderful grade … or … get F-I-R-E-D Your Goal: S-E-L-L Your Goal: S-E-L-L

Apprentice Training Have you seen these techniques used in advertisements?

Word Magic Selling the product through catchy phrasing and slogans that stick in the consumers mind.

Avante Garde Avante Garde is the suggestion that getting this product puts the user ahead of the times. Example: A toy manufacturer encourages kids to be the first on their block to have a new toy. Avante Garde is the suggestion that getting this product puts the user ahead of the times. Example: A toy manufacturer encourages kids to be the first on their block to have a new toy.

Appeal to Authority This selling device depends on a television star, an athlete or other public personality to endorse an item. Use of the product will make the consumer as wealthy as famous, as talented, as unique, or as beautiful as the superstar. This selling device depends on a television star, an athlete or other public personality to endorse an item. Use of the product will make the consumer as wealthy as famous, as talented, as unique, or as beautiful as the superstar.

The consumer will join the ranks of the elite by using the product. The ad reads, Extraordinary food for extraordinary dogs. A dog will join the ranks of the elite by eating this dog food.

Plain Folks Appeal Reverse Snob Appeal applies here. The intent is to appeal to the average person. Example: Wal-Mart using real photos of employees and their children in sales flyers. Reverse Snob Appeal applies here. The intent is to appeal to the average person. Example: Wal-Mart using real photos of employees and their children in sales flyers.

Bandwagon Bandwagon is the suggestion that everybody is using the product and that you should too in order to be part of the group. Example: Millions of Americans use Bayer aspirin. Bandwagon is the suggestion that everybody is using the product and that you should too in order to be part of the group. Example: Millions of Americans use Bayer aspirin.

This claim butters up the consumer with some sort of flattery. The ad reads, We specialise [European spelling] in the creation of individual cars built to individual requirements, each as individual as its owner. Its trying to compliment the consumer for being an individual.

This technique poses a question that is worded in such a way that the consumers answer affirms the products goodness or desirability. The ad reads, Are you in? It suggests that being in the car is what we should want. This technique poses a question that is worded in such a way that the consumers answer affirms the products goodness or desirability. The ad reads, Are you in? It suggests that being in the car is what we should want. Rhetorical Question

Can You ID These Advertisement Techniques? LOOK: Advertisement cards DISCUSS: Technique(s) IDENTIFY: Move to a sign