Understand the requirements of a brief To understand the requirements of a brief, you need to ask the following questions: WHO is the intended target audience for the product? WHY is the product being produced? Look at the brief and ask yourself, “What does this product have to do?” (educate, inform, entertain, provide a service) WHAT will the product be? WHERE will it will be seen (the platform)? Once you have identified these you can start generating ideas for a product. DRAFT Teacher notes: PS5 There is opportunity here for links to the practical units. The brief, pitch and planning could all correlate with the practical production(s) in Units 3, 4, 5, 6, 7. Teachers could amend these slides accordingly to make the links more explicit. Make sure you provide your learners with a very clear, detailed client brief to work from for their assignment. Provide lots of examples of real client briefs during the class activities. © Pearson Education Ltd 2013. Copying permitted for purchasing institution only.

DRAFT Communicating ideas Verbal Written Discussions Meetings Thought shower Blue sky thinking Focus groups Interviews Identify which of these would be most useful to use to formulate your ideas. Written Plot outline Brief synopsis Informal proposal Summary of ideas Annotations SWOT analysis Identify which of these would be most appropriate for you to use. DRAFT Teacher notes: PS6 Video/sound recordings will need to be used to evidence learners verbal communication of ideas. Assist learners with setting up appropriate meetings/focus groups. Remind learners to ensure they get the corresponding target audience to participate in such discussions/interviews. Clips from TV programmes like The Apprentice or Junior Apprentice would be good to use here as they show a range of communication methods being used to formulate ideas. You will need to provide illustrative examples of written methods. Learners could work in pairs/small groups to look at an example and report back on how the idea is being communicated. © Pearson Education Ltd 2013. Copying permitted for purchasing institution only.