Why does a business need a website? Customers Expect it It provides credibility Control the narrative Open 24/7 Saves time and money

How will new prospective customers find my website? 1) Through your website address They usually already know about you 2) Through a PPC Advert Good for short-term, immediate exposure but expensive & ongoing 3) Organically in search results Achieved through SEO Short-term spend for long term dividend

What is SEO and why is it needed? Search Engine Optimisation: The process that results in getting free, organic, natural search results on search engines like Google

Organic links: Free clicks Paid for Links: £1 to £20 per click Organic links: Free clicks

Why invest in SEO rather than/in addition to PPC (Pay Per Click – eg: Google Adwords)? Organic links get 8x more traffic than paid links: More traffic = More leads = More sales

Why invest in SEO rather than/in addition to PPC (Pay Per Click – eg: Google Adwords)? Good SEO, leading to top organic rankings, will have long lasting effects & benefits and its considerably cheaper than PPC

What sets us apart from our competitors? Web Design & SEO is our CORE business

What sets us apart from our competitors? We are a Local Canterbury-based business

What sets us apart from our competitors? Affordable + Cashflow Friendly

What sets us apart from our competitors? Affordable + Cashflow Friendly

Questions? www.canterburywebsitedesign.co.uk