Building aware and supportive societies for non-violent childhoods Expert Meeting Warsaw, Poland, 13-14 March 2018

Scope and purpose of guidance Guide and support awareness-raising and campaigns on corporal punishment Informed by national consultations, experts, literature Rooted in experience and evidence from the Baltic Sea Region and the wider European region Aspiration to inspire also other regions Target group: Advocates and campaigners in different sectors Final version: Easily accessible content and lay-out

Structure General introduction to the topic and Non-violent Childhoods project (similar for all guidance documents) Brief introduction to importance, role and forms of campaigns for non-violent childhoods Awareness raising and campaigning in a changing world Introduction to behaviour change and social transformation and non-violent childhoods Key principles for building supportive societies for non-violent childhoods, with references to good practice examples Building awareness raising and campaigns for behaviour and social change

Considerations that guided drafting … There is a wealth of material - avoiding overlap and repetition of already existing material Balancing theory and principles with practical guidance Limited number of pages - an opportunity to keep things simple and seek to inspire and gently guide readers to start to think about what works best for them rather than being too descriptive Numerous examples of initiatives and campaigns – which ones really represent the best example? Evidence and evaluations – impact is sometimes mentioned, but little reference to evaluations and evidence … and that are important to feedback & review

Task for the expert meeting Review the draft guidance report: Content, approach, language and style Enrich with good practice examples, experience and recommendations Help identifying significant evaluations and evidence Advise on positioning with regard to sensitive / contentious questions Advise on expectations and needs of target audiences in different countries

General & Crosscutting Considerations Added value of the report: How does this guidance stand in relation to other material that you are aware of? Do you see an added value in terms of its content, approach and style? What other material should we make cross-references to? Balancing theory with practical guidance: Is the balance right? Do the examples help illustrate theory and principles? Good Practice: Are the examples relevant? What examples would you like to add, e.g. from your own countries? Has there been an evaluation of their impact? Is there good practice examples on evaluations of campaigns? Key Principles: Do we capture the most important principles to developing and implementing awareness raising and campaigns? (Children’s rights, involving children, inclusive initiatives, ethical initiatives and working together) General & Crosscutting Considerations

Specific considerations Engaging with children: How have children been involved in developing messages and awareness? How can we involve them in awareness raising and campaigning? Inclusive campaigns: Do we capture key target groups? What special considerations should be made in relation to these groups? Good practice examples? (e.g. families at heightened risk of violence, fathers, mothers, migrants and asylum-seekers, children with disabilities) Working together: Do we capture key actors? What special considerations should be made in relation to these actors? Good practice examples? (e.g NGOs, service providers, schools, police, faith based groups, media, helplines, IGOs, private sector, researchers, universities)

Specific considerations Key Messages and Focus: What are the most important messages we need to relate in your country, regionally or internationally? Are there particular sensitivities should be kept in mind to successfully spread the message? Key tools and methods: What is your preferred campaign tool and communication methods? E.g. YouTube is particularly popular to share knowledge and key messages - what other media and internet platforms should we be aware of, use and highlight… How can these tools address challenges in reaching out to different groups of people? Buildings campaigns: Bearing in mind special efforts not to duplicate other detailed and practical campaign guidance, does this chapter provide enough of an overview of steps that can be taken for those who want to think about developing a campaign? Can we include an example of a campaign that was successful that took these steps to illustrate the process from start to end? Reference to other methods for effective communication? List of references to detailed and practical guidance, e.g. GI and SC campaigns manual? What other resources should we refer to?