NZME DIGITAL OVERVIEW – NOVEMBER 2018

NZME DIGITAL OVERVIEW – NOVEMBER 2018

GLOBAL INTERNET USERS HAVE NOW PASSED THE FOUR BILLION MARK SOURCE: The Global Digital Report 2018 (we are social)

MEDIA LANDSCAPE TIMELINE Nearly two hundred years ago we saw the first newspapers published – to this day they still form an important part of media. Between the 1830’s to 1960’s billboards, Radio and Television were introduced, then came the internet and the acceleration of technology. As the older millennials were hitting their young adult years, the technology evolution got kick started with the launch of google in 1998….

The reliance on mobile phones has caused some (most) people THE CRITICAL YEARS FOR TECHNOLOGY Between 1998-2007 there were numerous platforms and technologies released. Today, we cannot imagine life without them. GOOGLE started in 1998 and since then we have witnessed a technological revolution, which is still changing at an exponential rate. Wi-Fi – would you choose a hotel without free internet? iPod/iTunes – would you travel without music? Phones with Camera – do you go on holiday with a camera or your phone? The release of the iPhone impacted the world, to the point that we now rely on a handheld device for most things, and many of us might admit that we cannot live without it. 1998 2000 2001 2003 2002 2004 2005 2006 1999 2007 The reliance on mobile phones has caused some (most) people to develop….

NOMOPHOBIA [noh-muh-foh-bee-uh] An abnormal, irrational fear of being without one’s mobile device, or of being unable to communicate using one’s mobile device.

Messenger Video Calling THE LAST TWO YEARS It’s hard to keep up with the fast-paced nature of technology nowadays. In the last 2 years, there have been countless tech moments that continue to shape our world and the ways in which we interact. Messenger Video Calling No need to sign up for a separate calling APP, all your friends are a click of a button Facebook Live Pokemon Go Messenger App A preferred way to message friends over text messaging Instagram Stories Share a moment in time with friends, that will then disappear in 24 hours Snapchat discover Facebook stories Snap Maps You got ‘snapped’ track your friends where ever they will go Uber EATS No more takeaway menus - ‘laziness’ has become more efficient 2015 2016 2017 Virtual Reality A new way to ‘game’ – the world just got infinitely bigger

9 IN 10 NEW ZEALANDERS ARE NOW INTERNET USERS SOURCE: The Global Digital Report 2017 (we are social)

NZ: MEDIA CHANNELS USED IN THE LAST 24 HOURS 76% are on Social Media channels 48% are watching videos 27% are listening to music 30% are watching free or paid TV 42% have read or views online news Source: Nielsen CMI Fused July 18 Q3 2017 – Q2 2018. *Doesn’t include Email

AUDIENCES ARE NOW MORE DISTRACTED – LIVING MULTIPLE ONLINE LIVES! A typical modern audience – watching online video or listening to the radio, whilst reading/researching online, catching up on social media, browsing the newspaper.

HOW DO WE TARGET THEM? Video (smart TVs) Radio Social Media Print -Facebook, Twitter, Instagram across all our news, sport and entertainment brands Online -Grabone, Restaurant Hub, RateBroker, Driven, Bite, Viva, nzherald.co.nz, Radio websites, Spy, WatchMe, Chinese Herald and our NZH & iHeart APPs Radio -ZM -The Hits -Hauraki -Coast -Flava -Newstalk ZB -Radio Sport -iHeart Radio Video (smart TVs) -WatchMe -Herald Focus -Herald Features -Video content throughout our brand websites Print -The NZ Herald (North Island) -The NZ Herald NIMs -Regional Newspapers (North Island) -Print partnerships (ODT) -NZME Communities

Nearly a third are reading the Newspaper mid-morning THE CONSUMER JOURNEY IN NZ Online is the most popular media across the day, peaking in the evening, with a total of 72% using the internet between 6pm-8pm TV is popular in the evenings, however when watching their favourite programme, the target audience are using other media – i.e. texting friends or going online Radio is the 2nd most popular morning media, reaching over 40% during the morning commute Nearly a third are reading the Newspaper mid-morning Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018

ONLINE CONSUMPTION IN NZ Social Media is the most popular online media across the day, peaking in the morning with fairly consistent use across the day. Reading News online plays an important role online in the morning, for some replacing newspapers and TV to get their updates. With kiwis now having a subscriptions to Netflix or other similar services, we have seen online TV/Video rise. Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018

CONSIDERATION FUNNEL: MULTI TOUCHPOINT

AN EFFECTIVE INTEGRATED APPROACH Brand development We’ll take existing brand advertising , assets and partnerships and build upon these to grow the brand in New Zealand via an effective, integrated approach. Engaging content Relevant content is the inspiration, conversation starter and problem solver. It earns permission to engage and convert your audiences.  We will develop custom created NZ content which offers a value exchange Experiences We will give the target audience more opportunity to engage with the  brand deepening the consumer relationship Lead Generation After experiencing the brand the target audience has given permission to communicate to them in a targeted way. Advocacy & Loyalty Lead conversations, connects and inspires trust & action

FOCUS ON BOP & ROTORUA – NOVEMBER 2018 NZME REGIONAL DIGITAL FOCUS ON BOP & ROTORUA – NOVEMBER 2018

251,000 people live in the Bay OF PLENTY area BAY OF PLENTY AUDIENCE Overview 251,000 people live in the Bay OF PLENTY area 64% are home owners Average household income is $84,900. 23% identify as Māori – 9% higher than overall NZ population Half live in households with children and 98,000 are adults with children Key Industries in the Bay of Plenty are: Farming Horticulture Māori Arts and Crafts Institute SOURCE: Nielsen CMI Fused Q2 17 - Q1 18 April 18 TV/Online - NZME. Base: Bay of Plenty

BAY OF PLENTY AUDIENCE Cultural identity 59,000 people live in the Bay OF PLENTY area identify as MĀORI Almost 8 out of 10 of the Māori population live in households with children 3 out of 5 say traditional spiritual beliefs are a vital part of our culture today 83% believe NZ should make sure it keeps its Māori culture and that it is important for the Māori language to grow The majority (75%) of them are under 49 years 52% are male The Māori population in Bay of Plenty is steadily increasing^ and its Māori population ranks 3rd in size out of New Zealand’s 16 regions* Māori people in Bay of Plenty identify strongly with their culture 42% speak te reo Māori at home SOURCE: Nielsen CMI Fused Q2 17 - Q1 18 April 18 TV/Online - NZME. Base: Bay of Plenty Target: Māori *Statistics NZ, 2013 Census ^Statistics NZ, 2006-2013 Census

BAY OF PLENTY AUDIENCE Lifestage breakdown INDEPENDENTS 37,000 54% Male Average HHI $147,000 66% are in paid employment In the next 12 months: Over half intend to study 50% will buy a car 55% will travel overseas OLDER FAMILIES 49,000 66% Female Average HHI $104,000 3 out of 4 are home owners 1 out of 4 are in the top three occupations Half intend to renovate next year Spend more time on leisure activities with their kids YOUNG FAMILIES 49,000 60% Female Average HHI $73,000 16% are business owners Main household shoppers Intend to make renovations in the next 12 months Prefer to shop online as it suits their busy lifestyle EMPTY NESTERS 87,000 51% Female Average HHI $88,000 They are retired (50%) or planning their retirement 64% are home owners without mortgage They have more time and disposable income than ever SOURCE: Nielsen CMI Fused Q2 17 - Q1 18 April18 TV/Online - NZME.

NZME REACH 218,000 85% OF KIWIS IN BAY OF PLENTY MEDIA CONSUMPTION 39% NZME RADIO REACH – 39% NZME PRINT REACH – 53% NZME DIGITAL REACH – 58% NZME reach 90% of those based in Tauranga NZME reach 90% of those based in Rotorua Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Bay of Plenty

THE CONSUMER JOURNEY IN BOP Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Bay of Plenty

ONLINE CONSUMPTION IN BOP Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Bay of Plenty

BAY OF PLENTY TIMES Digital Audience The Bay of Plenty Times newspaper reaches 56,000 people across a week, and 35,000 people in Tauranga alone + Bay News Monthly Unique Audience* for nzherald.co.nz/bay-of-plenty-times-83,000 Average Weekly Unique Browsers** for nzherald.co.nz//bay-of-plenty-times -80,700 Average Weekly Page Impressions** for nzherald.co.nz//bay-of-plenty-times-232,900 Reaches 45,000 Combined with Bay of Plenty Times reach 82,000 Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Bay of Plenty *SOURCE: Nielsen Online Ratings Sept 18 **Nielsen Market Intelligence Domestic Traffic Sept 18

ROTORUA DAILY POST Digital Audience The Daily Post newspaper reaches 25,000 people across a week, and 16,000 people in Rotorua alone + Rotorua Weekender Monthly Unique Audience* for nzherald.co.nz/rotorua-daily-post -76,000 Average Weekly Unique Browsers** for nzherald.co.nz/rotorua-daily-post -63,700 Average Weekly Page Impressions** for nzherald.co.nz/rotorua-daily-post -182,600 Reaches 30,000 Combined with Daily Post reach 42,000 Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Bay of Plenty *SOURCE: Nielsen Online Ratings Sept 18 **Nielsen Market Intelligence Domestic Traffic Sept 18

TAURANGA & ROTORUA RADIO AUDIENCE 24,700 16,800 7,400 4,800 26,800 10,300 3,400 1,800 6,100 4,600 9,300 2,100 18,000 1,900 2,900 TAURANGA: ROTORUA: 27,700 sessions in the Bay of Plenty Source: GfK, RAM, Commercial Radio Stations, Total 3/2018, M-S 12mn-12mn, Cume *iHeart AdWizz Sept 2018

55% of Kiwis based in BOP MEDIA LANDSCAPE TIMELINE + Radio Reach + Digital Reach Print Reach 55% of Kiwis based in BOP BOPT & RDP – 77,000 + ZM & ZB 933,000 + nzherald.co.nz 2.1 Million Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Bay of Plenty

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