The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions http://www.disneymediaplus.co.uk/# http://www.thedrum.com/news/2011/04/01/disney-target-uk-market-unified-disneymedia-operation

Discussion points

The issues raised by media ownership in contemporary media practice Why was it a good thing for Pixar to join Walt Disney?

The issues raised by media ownership in contemporary media practice Why did Walt Disney benefit from this purchase?

The issues raised by media ownership in contemporary media practice Why do some media commentators criticise acquisitions like these?

The technologies that have been introduced in recent years at the levels of production, marketing and exchange Is technology the main reason for the success of Walt Disney Animation and Pixar?

How has technology increased audience interactivity? The technologies that have been introduced in recent years at the levels of production, marketing and exchange How has technology increased audience interactivity?

The technologies that have been introduced in recent years at the levels of production, marketing and exchange Why is audience interactivity so important for contemporary insitutions?

What has been the impact of 3D technology? The technologies that have been introduced in recent years at the levels of production, marketing and exchange What has been the impact of 3D technology?

How has technology changed audience consumption? The technologies that have been introduced in recent years at the levels of production, marketing and exchange How has technology changed audience consumption?

Same - How has technology changed audience consumption? The importance of cross media convergence and synergy in production, distribution and marketing Same - How has technology changed audience consumption?

How has cross media convergence improved advertising and marketing? The importance of cross media convergence and synergy in production, distribution and marketing How has cross media convergence improved advertising and marketing?

How has cross media convergence changed production? The importance of cross media convergence and synergy in production, distribution and marketing How has cross media convergence changed production?

Is a brand name more important than the media products? The importance of cross media convergence and synergy in production, distribution and marketing Is a brand name more important than the media products?

Why did Disney purchase Marvel and Pixar? The importance of cross media convergence and synergy in production, distribution and marketing Why did Disney purchase Marvel and Pixar?

Who gains most from the synergy? The importance of cross media convergence and synergy in production, distribution and marketing Who gains most from the synergy?

The significance of proliferation in hardware and content for institutions and audiences Why could you argue that the content for Frozen was more important than advertising and marketing?

Why was Disney reluctant to invest into new hardware? The significance of proliferation in hardware and content for institutions and audiences Why was Disney reluctant to invest into new hardware?

The significance of proliferation in hardware and content for institutions and audiences Why might Marxists argue that the profit motive ruins film as an art form and only reproduces the culture industry?

How has computer technology (hardware) revolutionised animation? The significance of proliferation in hardware and content for institutions and audiences How has computer technology (hardware) revolutionised animation?

How has computer technology (hardware) changed audience experiences? The significance of proliferation in hardware and content for institutions and audiences How has computer technology (hardware) changed audience experiences?

The importance of technological convergence for institutions and audiences How has the film industry become much more interactive and immersive for audiences?

The importance of technological convergence for institutions and audiences Why has Disney sought to place their products on Itunes, YouTube, online newspapers, online magazines etc?