Business Report The leading Sport Company Presenter: Stanley Hsu Charlene Chao

Introduction How this company constructs and their unique company value and how it succeeds to become overwhelming on the market. Provide its consumers with innovative products that successfully influences from the world of sport, lifestyle and fashion.

Procedure Make a list of this report Search information we need on either PUMA s English website or PUMA s Taiwan website

Content Business Activity Sell sport-life-style products which are shown their spontaneity, authenticity, and individualism. For example: cooperating with Ferrari

Content Business Structure PUMA achieves further geographical focus through its subsidiaries, as those in Germany, USA, Hong Kong, Austria and Australia are also regional hubs

Content The Overall Vision of PUMA Long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sport-life- style brands

Content Marketing / Retail Puma s marketing desires to develop a famous brand that defines that culture of Sport-life-style. I

Content Marketing / Retail In 2004 PUMA opened 19 concept stores, bringing the company total to over 40 doors (including PUMA.com)

Content Financial Report and Sales Forecast PUMA s revenue for the fiscal year 2004 was 1,530.3 million RevenueConsolidated SalesPercentage Footwear 1,011.4 million66.1 % Apparel 416 million27.2 % Accessories million6.7 % Total 1,530.3 million100 %

Conclusion Mission Construction Promotion well-known brand

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