Creating a lifelong sporting habit Embedding Commissioning for Sport & Leisure: the Community Sport Activation Fund Joel Brookfield London CLOA Conference 6 th November 2012

Creating a lifelong sporting habit The challenge Traditionally culture and sport have been seen by commissioners as co-funding partners or the deliverers of short term activity or projects. The challenge is to position culture and sport more strategically in the whole commissioning process. LGA: Engaging in Commissioning Needs and evidence base Clear priorities and outcomes Translating local national local Widening our range of delivery partners LA no longer delivers? accountability and co-ordination role? 2

Creating a lifelong sporting habit Local Investment Over £250m Schools & School Games Up to £150 million (Including Education,& Health funding) Governance Access CSPs: Coaching (Sportivate) Volunteering (Sport Makers, Club leaders ) Disability Transition to Clubs Rewards WSPs start at age 14 Focus on for relevant sports Mandatory growth targets Payment by results Enhanced governance Talent development Mid-range/ Improvement e.g. pools/artificial pitches New capital Health pilot Market development Iconic Inspired Playing fields Supporte d by CSP Club Link Makers Whole Sport Plans (NGBs) over £450 million Facilities Up to £250 million Community Sport Pot Door Step Clubs & Get On Track Higher Education Further Education

Creating a lifelong sporting habit You told us…. Accessing capital funds is good BUT We need access to revenue for local delivery Medium to large scale investments Outcomes focused – Sport England AND our own Widest definition of sport Re-invest in what works 4

Creating a lifelong sporting habit CSAF – How will it work 5 The Essentials £40 million between Five funding rounds - Round 1 open Jan 2013 Awards £50,000 - £250,000 Some principles Increasing participation 1x30 but local focus & priorities Partnership approach essential e.g. CSPANs New or existing projects both eligible Local authorities are central to this fund Competitive process

Creating a lifelong sporting habit CSAF – helping us to embed? 6 Top 10 lessons A sophisticated understanding of need Developing relationships CSAF approach Clear needs and evidence base Mixture of strategic and local sources 25% of assessment criteria Effective partnership is key to a successful application – 30% No single sport, club, other silo... Show us how you work together Mix of roles – strategic and delivery

7 Top 10 lessons Clarity of outcomes and impact Value for money Building capacity Pick up on other peoples agendas (best bets) CSAF approach Focus on link between evidence, priorities, focus and scale of impact Robust delivery planning 30% of assessment Develop local delivery partners – third sector, clubs etc Key to securing partnership funding and sustainability – 15% Measure and evaluate delivery of other social outcomes is a must

Creating a lifelong sporting habit Questions?