Healthy cereal bars for athletes You will be designing and producing a healthy cereal bar for active people. You will decide on the ingredients; devise a name for the product and design its packaging.

Looking at existing cereal bars What are the main ingredients and what is the purpose of each? How would you improve the recipe? What is the product called and what are the connotations of its name? (i.e. what does the name suggest?) What is the target market? What do you think of the graphics on the packaging? (colours, images, lettering style etc.)

Designing your cereal bar What would be your main ingredients? What will the product be called? What is the target market? How will the packaging look? (colours, images, lettering style etc.)