Top Reasons For Time-shifting TV Shows

Slides:

Advertisements

Similar presentations

DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.

Advertisements

THE FUTURE OF TELEVISION BROADCASTING SPECTRUM Julie Flynn, CEO.

Created by Tania Yuki and Andres Palmiter Blurring the Landscape: How TV is Merging Digital and Traditional Media.

OTT EXECUTIVE SUMMIT You Decide - Top OTT Trends in 2015 Jim Turner - Moderator SVP, Market Development and CRO Net2TV Chris Walters CEO Encompass Digital.

1 Phoenix Marketing International Telecommunications Industry Benefits and Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges.

Creating a New Age of Video Entertainment Telecom at NAB April 15, 2008.

DIGITAL AND INTERACTIVE QUICK FACTS. $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive category now.

ADDING FRACTIONS. Adding Fractions How to do…… 1.You have to get the bottoms (denominators) the same 2.To get the bottoms the same you find the biggest.

The Future of Converged Systems Mark Jeffrey Standards Architect Microsoft Entertainment and Devices Division 

PS3 TVNZ ONDEMAND INTERFACE SPONSORSHIP OPPORTUNITY.

By : Appsverge.com Appsverge.com. Star TV have now go beyond the television sets to smartphones to provide the facilities of watching online TV Shows,

DIGITAL AND INTERACTIVE QUICK FACTS. $214m was spent in the interactive category in 2009 in New Zealand, this is up 11% YOY* The interactive category.

Multiplication Find the missing value x __ = 32.

1 TV Online Amateur Original Digital Video Source: © Gfk 2016 IAB 2016 Original Digital Video Consumer Study April Q: Have you ever watched any of.

The Rural Customer Speaks

Multi-Screen TV Brands vs. AdTech:

Asianet News Live Yupptv.in.

Part 2: Web Marketing Code name “Hub”

Ranking by Internet Genre

Microsoft Advertising

24 separate topics trended during the five hour monitoring period

Ads Statement Association Monthly+ Users of Video Type

Like Best About Viewing Experience- Top 5 Monthly+ Users of Video Type

Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:

Common (Mis)perceptions And Realities

(Between March ‘14 & March ’16)

TelcoTV 2009 Richard Griffiths.

Average Monthly Time Spent Minutes per viewer, Affluent Adults 18+

Millennials’ Favorite TV Shows Are Such Appointment Viewing They Practically Go Through Withdrawal Once A Season Is Over Desire Millennials Adults “I regularly.

Multi-Screen TV Brands Vs. AdTech

Average Monthly Video Users by Device (000)

Multi-Screen TV Brands Vs. AdTech

Homes With A DVR Consume 37% More Television Than Non-DVR Homes

Broadcast only and Broadband only account for 20

Dividing Fractions 2.

Desire YouTube Itself Helps Further Fuel Millennials’ Desire For TV With Supplementary Content On Its Platform Millennials actively engage with TV content.

In Fact, Ad-Supported TV Brands Collectively Account For A Large Majority Of Total “Time Spent” Among Some Of The Top Digital Content Genres % Share Of.

Attention As A Result Of Its Unmatched Scale, Millennials Are More Likely To Watch Their Favorite Programs On Cable or Broadcast Than Any Other Platform.

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

Among The Major SVOD Services, Acquired Network TV Content Is As Popular, Or Even More Popular, Than Original Series (released within past 2 years) (released.

Extent of TVE Use in Past Six Months

Thanksgiving Day (11:45a – 11:45p) Christmas Eve (8:45p – 11:45p)

Ad-Supported TV Dominated Twitter’s Top 10 Trending Topics During Key Holiday Time Periods 75% of the aggregated top 10 trending topics across the five.

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

Emotional Connection Potential

When It Comes To Entertainment Programs, Nothing Else Gets People Talking Online Like Ad-Supported TV Content Only one other ad-supported video platform,

Multi-Screen TV Brands Vs. AdTech

Several Ad-Supported TV Shows & Sports “Own” Specific

Ad-Supported TV Accounted For Nearly 8 Of The Top 10 Trending Twitter Topics Throughout Primetime Hours Even though this analysis was done during the mid-October.

Have purchased a product that has been shown / featured on a TV show

Minimal Interest In Out-Of-Home Is Evident Across the Age Spectrum

Given Their Greater Commitment To Television Content, TV Programming Is More Likely Than YouTube Original Content To Inspire Purchase A&A Millennials.

84% By The Numbers: Top Trending Stats +

The Heaviest Video Streamers Watch Nearly As Much Television As All Other Streamers These “super” video consumers that identify as the “heaviest” streamers.

YouTube Enthusiasts Have A Higher Emotional Engagement With TV Programs Than They Do With Original YouTube Content Emotional Response to TV Programs and.

Overall Total % of TV-topics in Top 10 During Primetime

Perceived Value of Service from MVPD Provider

Most Importantly, The Deep Relationship YouTube Enthusiasts Have With TV Content Influences Their Purchasing Decisions “I have eaten at a restaurant because.

(either a product I saw in an ad or in the actual program)

TV Ranks First in Helping Consumers Form Their Consideration List When They Are In The Market For A Vehicle Which of the following helps you develop your.

At Least Two-Thirds Of The Top 10 Trending Topics

Graphing in Science.

Food preparation and cooking

Presentation transcript:

Top Reasons For Time-shifting TV Shows Convenience (Not Ad Avoidance) Is The Top Reason For Time-Shifting Programs This Convenience Allows Users The Opportunity To Consume More Content By Catching Up On Missed Shows And Binging Multiple Episodes Top Reasons For Time-shifting TV Shows VAB: Tailor-Made Television Source: HUB Entertainment research 3/15; Survey of 1,210 TV consumers 16-74 who watch at least 5 hours of TV/week and have broadband home access; What do you consider to be the biggest benefits of watching episodes of a current show at a later time?