Gender equity in Moreland A year on from the sports ground allocation policy activemoreland.com.au.

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Presentation transcript:

Gender equity in Moreland A year on from the sports ground allocation policy activemoreland.com.au

October 2010 saw the introduction of Moreland City Councils ground breaking Sports ground and pavilion allocation policy. This policy requests clubs to be inclusive of women, juniors, people with a disability and people from culturally diverse communities, or risk losing allocation of a ground to a club who is being inclusive. activemoreland.com.au

Origins of the policy The Active Women and Girls in Moreland Strategy (2009) identified that only 8% of participants that access Councils sports grounds were female. When looking at all sports, the figure only increased to 20% of participants being female. This was well below state figures, and reason enough to proactively seek greater participation by females in sport.

Timing for the development of the policy was great Councillors were keen to see a focus on females in sport The statistics showed a dramatic inequity and a need for intervention. Councils as facility owners are well positioned to ask clubs to achieve certain tasks and standards How success was achieved activemoreland.com.au

Council offered support to clubs to be inclusive through workshops Officers dedicated time to support clubs individually Moreland prides itself on having great rapport with our facility users Balancing the threat of losing a ground and reassuring clubs How success was achieved…cont

activemoreland.com.au more creativity from clubs, ensuring they are attractive to both males and females. stronger relationships developed between Council and the clubs via the support provided throughout the transition period a gradual increase in female participation in what are non traditional female sports. a significant shift in the way clubs are attempting to embrace family and female friendly environments The profile of sport increasing within Council The benefits

activemoreland.com.au BaseballAFLLacrosseSoccerCricketTotal% 2009/10Males Females % 2010/11Males Females % 2011/12Males Females % The policy and participation

Inclusive and welcoming clubs – the Active Moreland standard Continued support of clubs to develop new initiatives Facility improvements to be more conducive to female and junior participation through easy to implement strategies and capital works priorities Implementing a similar inclusion request of lease clubs via lease agreements Continuing to share good news stories to show how well our clubs are doing A dedicated program to increase the number of females in sport leadership roles Where to from here?

Further strategies under the Active Moreland banner will be implemented in 2012 which will also enhance opportunities for women, and other non traditional participants to get more active, more often. Watch this space… activemoreland.com.au