What is the purpose of the following businesses? =5

TOPIC: Topic 4: Marketing LESSON TITLE: Marketing in non-profit organisations LEARNING INTENTION: To understand the differences in marketing non-profit organisations COMPETENCY FOCUS: Creativity: learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client.  Reasoning: Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment.  [IB Learner Profile Development: Thinker] Success Criteria By the end of the lesson, I can… 1) Define the term ‘non-profit’ organisation 2) Describe the aims of non-profit organisations 3) Explain the marketing techniques in a non-profit organisation 4) Analyse the marketing techniques of a non-profit organisation SMSC: You will assess the organisational culture of businesses in terms of fundamental structure, purpose and strategy development. CRITICAL THINKING KEY: Knowledge Application Analysis Evaluation

Public/Private/Voluntary Sector Private Sector: Owned by individuals Main aims are profit/growth/survival. Public Sector: Not-for-profit (usually providing a service) Funded/controlled by government. Objs include efficiency, value for money (taxpayers!!). Voluntary Sector: Not-for-profit organisation Charities (local, national, international causes) Objs such as raise money for a cause & raise awareness of the cause.

Marketing in Non-profit Organisations Charities have very clear fundraising objectives to support their cause Similarities between marketing a charity and a consumer good include: - Market research - Move from expensive mail shots to internet and viral marketing campaigns - Both must assess the effectiveness of promotional campaigns.

Now, what are the differences? What do you think are the differences in marketing non-profit organisations?

Now, what are the differences? What do you think are the differences in marketing non-profit organisations? Importance of maintaining high ethical standards and not alienating the public Constant feedback on the success of charity campaigns Free publicity such as stunts, fundraising events etc.

Help Harry Help Others http://hhho.org.uk/harrys-heroes/hero-zone/bracelet-packs.aspx

Harry’s charity has approached you… A member of Harry’s charity has approached you to help raise money for Harry’s charity by making and selling his bracelets. Will you help him? Plan a marketing campaign to help Harry raise money for his charity. What differences did you encounter when marketing a charity compared to a profit-making organisation?

Self-reflection Self-reflection/assessment 1) Complete assignment front sheet. 2) What are the differences between marketing a charity compared to a private sector organisation?