You are the marketing director for a business that produces a luxury ice-cream called ‘pure silk’. Your managing director has tasked you with designing a strategy for where and how you will sell this product. It comes in 3 different flavours: Strawberry, Belgian Chocolate and Salted Caramel. Where in the country will you sell this product and why? How will you get retailers/wholesalers to sell your product and why? What distribution channel will you use and why? Why is it important that you get this element of the marketing mix correct?