Social Influence The exercise of social power by a person or group to change the attitude or behavior of others in a particular direction.

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Social Influence The exercise of social power by a person or group to change the attitude or behavior of others in a particular direction

Classic Conformity Research Sherif : Conformity in an ambiguous reality Autokinetic effect Asch: Conformity in a clear reality

Conformity Normative influence is conformity, compliance, or obedience due to a desire to gain rewards or avoid punishments Informational influence is conformity, compliance, or obedience used to gain information.

What happens to nonconformists? Schacter’s Johnny Rocco Study. Slider Deviate Mode

Influences of Conformity Group size Group Cohesiveness Social Support Self-Awareness Self-concern over presentation Need for individuation Need for personal control

2 types of nonconformity Independence Nonconformity

Obedience Milgram (of course) Meeius and Raajimakers (1986) Gamson

Social Influence depends on Number Strength Immediacy

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