Establishing an Adult Literacy Program

How do you find professional and/or volunteer staff? Determine what characteristics you want in staff members Create a hiring process that will attract and identify applicants with those characteristics

How do you find professional and/or volunteer staff? (cont.) Use: Advertising Community announcements, postings, and newsletters Community presentations Referrals Internet sites Word of mouth 3

How do you find space? Take into account: The physical character of the space Learner comfort Should space be rented, donated, or shared? 4

How do you recruit students? Recruit in ways potential students are likely to notice: Print advertising Radio, TV and other forms of announcements Make it easy to contact you 5

How do you recruit students? (cont.) Recruit where potential students are likely to be: Media advertising Community advertising and recruiting Referrals Word of mouth 6

How do you connect with the community? Make contacts in the community: Health and human service agencies Area employers Local government Other community leaders and members Inform the community through presentations and literature Be a joiner and a volunteer Develop a community Board of Directors or Advisory Board 7