Growth in ad spend by region, 2010

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Presentation transcript:

Growth in ad spend by region, 2010 year-on-year % change Source: The Nielsen Company, Global AdView Pulse, Q4 2010 Extracted from Adstats: Cold drinks advertising. To click through to article, use Slide Show view General trends

Cold drinks ad spend by region, 2010 US$bn Source: The Nielsen Company, Global AdView Pulse, Q4 2010 Extracted from Adstats: Cold drinks advertising. To click through to article, use Slide Show view General trends

Total ad spend by product category, 2010 % share of spend Source: The Nielsen Company, Global AdView Pulse, Q4 2010 Extracted from Adstats: Cold drinks advertising. To click through to article, use Slide Show view General trends

FMCG ad spend by product category, 2010 % share of spend Source: The Nielsen Company, Global AdView Pulse, Q4 2010 Extracted from Adstats: Cold drinks advertising. To click through to article, use Slide Show view General trends

Drinks ad spend by product category, 2010 % share of spend Source: The Nielsen Company, Global AdView Pulse, Q4 2010 Extracted from Adstats: Cold drinks advertising. To click through to article, use Slide Show view General trends

Share of cold drinks ad spend by medium and market, 2010 % share of spend Source: The Nielsen Company, Global AdView Pulse, Q4 2010 Extracted from Adstats: Cold drinks advertising. To click through to article, use Slide Show view General trends

Cold drinks versus drinks and FMCG, 2010 year-on-year % change Source: The Nielsen Company, Global AdView Pulse, Q4 2010 Extracted from Adstats: Cold drinks advertising. To click through to article, use Slide Show view General trends

Growth in ad spend by product category, 2010 year-on-year % change Source: The Nielsen Company, Global AdView Pulse, Q4 2010 Extracted from Adstats: Cold drinks advertising. To click through to article, use Slide Show view General trends