cross channel journeys - validated learnings and roi focused results Kunal Tomar GENERAL MANAGER, CHEETAH DIGITAL

Lift engagement via Cross-channel campaigns Upto 237% lift in clicks Clicks after 24 hrs Clicks in first 5 hrs Email Standard Open & Click rates SMS to email non-openers Increased Open and Click rates Selecting the SMS target audience Most Loyal/Profitable customers Most recent buyers Most active (90 day openers and clickers) 237% lift in unique clicks after cross targeting non-openers of previous day email campaign Effectively build domain reputation for long-term / sustainable deliverability Cost optimization by targeting the users with preferred channel

Data enrichment TO the rescue! Send SMS/Email Capture the new data points Welcome the audience to the new channel Mobile number only audience Email ID only audience Name: Email ID: Mobile Number: Date of Birth: City: Submit Capture email ID + Other data points Capture Mobile + Other data points More data points. Personalized communication. Better engagement.

personalized coupon codes Unique promo codes through SMS/Email Channel specific ROI tracking