TASKS SPRING, 2011 The Wide Wide World of Sports.

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Presentation transcript:

TASKS SPRING, 2011 The Wide Wide World of Sports

The Sports Industry Affects your life even if you are not athletic There is nowhere on Earth that is not touched by the sports industry. The marketing of this industry affects you.

The Sports Industry includes: Players and the games Facility where games are played Equipment used to play the games Agencies that regulate the games Media that broadcast the games Fans who watch the games

The Sports Product includes Sporting event Sporting goods Personal training Sports information

The Sporting Event An intangible perishable experience The athletes The facility

Sporting Goods The tangible, manufactured products Equipment and clothing Accessory products Licensed merchandise Collectibles or memorabilia

Personal Training Preseason camps Health clubs, fitness centers Childrens summer sports camps lessons

Sports Information Local newspapers, TV and radio stations ESPN, specialized sports channels Sports Illustrated and other magazines Internet

Who are the Consumers of Sports? Unorganized participants Organized participants Spectators sponsors

Unorganized Participants Do not follow rules of an organization or group. Free to participate as they want

Organized Participants Controlled by groups or sanctioning bodies Amateurs Professionals

Spectators Observers of the sporting event Corporate consumers Media

Sponsors Pay to associate their names or products with a sporting event Pay to put their names on uniforms and sports facilities

Sports Marketing The marketing of all sports products as well as other products through the use of sports SEGMENTS OF THE SPORTS MARKETING INDUSTRY Marketing of the sport event Marketing sport goods and services Marketing other goods or services through the use of sport Marketing of products to sports

SPORTS MARKETING AFFECTS MILLIONS OF PEOPLE THROUGHOUT THE WORLD INCREASED ATTENDANCE INCREASED MEDIA COVERAGE Growth and Marketing of the Sports Industry go Hand in Hand

GOOD Sports Marketing is GOOD For You Employment opportunities Health benefits Recreational benefits Entertainment

Sports Marketing is Good for the Local Community Significant impact on the economy Visitors spend money Create a need for more support facilities More jobs available Impacts a citys image May be good or bad

Sports Marketing is Good for Society A major industry that generates billions of dollars of revenue each year. Creates jobs that generate more revenue Increases opportunities for businesses in related industries Snowballing effect trickles down to almost everyone.