Quick review and proposal for Phase 2 LCI Website Quick review and proposal for Phase 2

LCI Website – Where We Are Erratic traffic spikes “hits spike occur around our events as there is no other interaction from LCI during the year” 76% Bounce Rate – worst in class, 40% is good “the percentage of visitors to a particular website who navigate away from the site after viewing only one page – this happens for 8 / 10 visitors” Average of 1.7 pages per visit 86% of visitors do not return No change in home page for 8 months

Navigation Menu – Where We Want To Be Home About LCI CCF ACF Getting Started What is LEAN LEAN Ass Tool ACF Knowledge Library Case Studies Articles Presentations Videos Interview Events Next Past Contact Register Feedback

Budget Costs History Cost Type Paid By Costs New Source Domain name – 2 years DPS €200? Hosting – 1 Year Moffat & King €74 Intel Development TBD ? €5,000 Maintenance WordPress Google Analytics €0 Should we advertise pro bono or discount rate via LInkedIn Group

Next steps Agree that we want to build a quality website LCI 9/5 Identify potential sources of funding EI / Corporate Members LCI 9/5 Search for discount rates from interested parties LCI 9/5 Align volunteers to work on content tasks in parallel Next Tactics Agree long term maintenance owner LCI / EP Plan B Do nothing – it will die organically Decommission – its not fit for purpose Prune pages / spring clean and try to achieve some of the proposed design

HOME - concepts to agree This section is NVA important to educate those who are interested however it will not improve website performance metrics All about CoP All about LCI All about CCF All about ACF

GETTING STARTED - concepts to agree Offers VALUE for those who are new to LEAN What is LEAN LEAN Assessment Tool Starter Pack

KNOWLEDGE LIBRARY - concepts to agree Offers VALUE for those who are engaged in LEAN Case Studies Articles Presentations Videos Interviews Anything loaded in this section must be premium

EVENTS - concepts to agree Next Events – who, where, what etc Past Events – why does our visitor care What is was about Who's hosted spoke Access to the content (should this be in Library?

CONTACT - concepts to agree We want them register as members of LCI We need to know who are members are We need to communicate with them Are we growing? Why would you register Become an official member of LCI Ireland Receive notification of events Receive notification of new content added

LANDING PAGE - concepts to agree What is a high impact landing page What would we plug into the landing page Getting Started Knowledge Library Events

BRANDING – concepts to agree Look and Feel Integrate LCI Logo Integrate with LCI Global What is the tone / mood / brief Role of visuals