IEEE P802.15 Working Group for Wireless Personal Area Networks January 2000 IEEE P802.15 Working Group for Wireless Personal Area Networks The Marketing Needs of TG2 Steve Shellhammer, Symbol Technologies

The Marketing Needs of TG2 January 2000 The Marketing Needs of TG2 Formulate a clear message about the purpose of TG2 (Product) Write a white paper expressing TG2 message Solicit additional contributors Highlight benefits to industry Open forum What is a Recommended Practice? Coexistence Handbook with details of Coexistence Model (Later) Steve Shellhammer, Symbol Technologies

The Marketing Needs of TG2 January 2000 The Marketing Needs of TG2 Marketing Communication (Promotion) Look into issuing corporate press releases derived from IEEE press release Plan a set of speaking arrangement to promote TG2 Look for potential places to write an article Bluetooth & HomeRF reflectors Web Site List of articles & presentations Steve Shellhammer, Symbol Technologies

January 2000 Assignments Select a TG2 Marketing person to work with the Marketing Committee on the TG2 Marketing effort. (Steve to find volunteer) Get list of upcoming conferences for potential speaking arrangements (MC) Keep a list of potential magazines and places to publish articles (MC) Have MC edit all articles & presentations Steve Shellhammer, Symbol Technologies