MARKETING PROGRAM FOR BEIJING 2008 Mr.sc. Ranko Cetkovic

2 BASICS Croatian Olympic Committee (COC) Is the umbrella sport organization in Croatia Uses the synergy of sports and human resources Is a highly esteemed organization in the country because of the successes of Croatian athletes. Managed to awake interest of the media and created a media network following our activities.

3 BASICS Croatian Olympic Committee (COC) Established the strongest pool of sponsors in Croatian sport, stronger than the pools of famous Croatian sports brands. Aroused great interest among Croatian companies, who aim to become sponsors of the COC before the Olympic Games Beijing 2008 – increased number of sponsors.

4 Project partners Croatian Chamber of Economy (CCE) and the economic attaché of the Croatian Embassy in Beijing Croatian Tourist Board adriatica.net - biggest Croatian tourist agency and tour operator Croatian media reporting from Beijing Food company Podravka and wine producer Kutjevo START OF PROJECT

5 Croatian companies are interested in cooperation with companies in China. CCE directs and handles their needs. The idea of CCE and COC is to use our top athletes to promote our economy. Croatian Embassy in Beijing and its economic attaché are screening the interest of Chinese economy for the Croatian market. After we analyzed the situation we had to connect and arrange meetings for the business people at the Olympic Games.

6 START OF PROJECT The Croatian Tourist board is working on the promotion of Croatia as a top travel destination. Since more and more Chinese tourists are traveling to Europe we associate Croatian tourism with our athletes and present this in Beijing.

7 START OF PROJECT Therefore adriatica.net invited the biggest Chinese tour operators, so they can learn about Croatia as a travel destination, and at the same time meet Croatian top athletes and degust Croatian wine and food specialties. A team from Croatian National Television will make daily TV report for the Croatian TV viewers on these meetings.

8 HOW AND WHERE TO REALIZE SUCH A COMPLICATED PROJECT?

9 CROATIAN HOSPITALITY HOUSE BEIJING 2008 ZHAOLONG (GREAT DRAGON) HOTEL No2 Workers Stadium Street, Beijing, China