Hobbies, Pets and Passions

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Presentation transcript:

Hobbies, Pets and Passions Primedia 1/2/2019 4:45:44 AM Hobbies, Pets and Passions Bear Stearns Conference

Primedia is LARGEST Automotive Industry Source

Recently Acquired About.com King of online niche -- the Primedia of the Internet Product: 800 comprehensive verticals -- Consumer and B2B Human, not mechanical, approach 800 guides/general managers 10,000 associate guides Distribution: 65,000 affiliates 1,100 Luna partners Media Metrix: has surpassed Ebay, Amazon, Disney

What Is About? Growth Engine Q4 1999 Q3 2000 Q4 2000 Rank #16 #7 #6 * Primedia 1/2/2019 4:45:44 AM What Is About? Growth Engine Q4 1999 Q3 2000 Q4 2000 Rank #16 #7 #6 * Pages/day 5mm 34mm 46mm Subscriptions 2mm 14mm 21mm Revenue $13.0mm $26.8mm $34.2mm Primedia adds about 2mm hits to the measured traffic. If removed in Q4 2000, About would be #9. 150 million direct e-mails per month * Includes Primedia Bear Stearns Conference

Accelerated Growth Strategy Focus on integration International expansion On-line and off-line Print, video, live events, Internet Utilize 1,700 person advertising salesforce Niche, niche, niche Cross promotion Magazine subscription sales Extending user experience to Internet and Broadband Video

Online/Offline Integration