Propaganda Techniques

Information that is spread for the purpose of promoting some cause. What is propaganda? Information that is spread for the purpose of promoting some cause.

Coca-Cola “Hilltop” commercial Bandwagon An appeal to peoples’ urges to follow the crowd or do what everyone else is doing. Coca-Cola “Hilltop” commercial

A statement or personal story in support of something. Testimonial A statement or personal story in support of something.

Plain Folks An attempt to convince the public that the views of the propagandist reflect the views of the common person. Bill Clinton & Brad Pitt helping rebuild New Orleans after Hurricane Katrina.

WWII Nazi propaganda encouraging youth to join Hitler. Transfer The transferring of bad or good feelings from one person or thing to another related person or thing by default. WWII Nazi propaganda encouraging youth to join Hitler.

Simplification The reduction of a complex situation to present a clear-cut choice involving either good or evil. This technique often especially targets uneducated audiences.

WWII propaganda poster from the U.S. “Working less helps our enemies.” Name Calling The use of negative words or language (or words/language that have negative connotations) to arouse prejudice. WWII propaganda poster from the U.S. “Working less helps our enemies.”

Lesser of Two Evils An attempt to convince the audience of a certain view by presenting it as the least offensive option.

Glittering Generalities The use of words that evoke positive feelings. In the USA, words often used are: honor, glory, love of country, pride, and especially freedom. Advertisement for Prego spaghetti sauce.

Fear The act of presenting a dreaded circumstance and then showing the audience actions that will prevent the dreaded circumstance.

Card Stacking The act of only presenting negative or positive information while ignoring information that is contrary to it. One of the most effective techniques used to convince the general public of a certain viewpoint.

Cinematic Techniques Word Choice Images Colors Use of music/sound Camera angles Frame Size …and more!

What techniques are being used?