PR for Privatization.

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Presentation transcript:

PR for Privatization

Understanding the Media 24-hour news cycle Ratings & research Water cooler moments

Understanding the Media

Understanding the Media News Director Assistant News Director Executive Producer Producer Anchor Assignment Manager Reporter Photographer

PR Extends Beyond Reporters https://www.youtube.com/watch?v=JuCNQFZ-H4E

PR Extends Beyond Reporters Social media Students & parents School districts

Importance of Messaging Four C’s Clear Concise Complete Compelling

Sound Bite School https://www.youtube.com/watch?v=m8D9x4HhscM

Sound Bite School Be Brief Stick to the facts Never, ever speculate Build a bridge Stay positive

Interview Tips & Tricks Be prepared Anticipate questions Eliminate distractions Colors matter

Media Myths http://vimeo.com/32207413

Media Myths The reporter is my friend The media is out to get us I have to answer every question

Success Stories School start ups Special events New technology/buses Driver training

Success Stories http://kare11.tv/UG7J7k

Recap Reduce risk & create opportunities Build up a bank of goodwill You are in charge

Role Play What is your :15 message?